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Christopher Durham

Christopher Durham
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Safeway – Diet Cragmont Soda Cans -1960's

Diet Cragmont Soda Cans, 1960's, originally uploaded by Roadsidepictures. Found these great Private Brand sodas on the Roadsidepictures Flickr page. This was a Safeway Private...

Weekly Flyers Feature Private Brand

In this economy Private Brands seem to be all over the news as great options for stretching you budget or as great ways to...

Walgreens to the Rescue

My family and I spent our last night in Orlando in a Walgreens, fortunately they have a Clinic in the back of the store...

More from Mickey

Day two of the land of mouse and the brand extravaganza continues. Whether you want candy, macaroni and cheese or haute couture they have...

Private Brand in the Land of Mouse?

This is my first day of a family trip to Disney World, and the complete immersion in all things Disney is both awesome and...