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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Affluent Households & Private Brand

This July 23rd, Nielsen News post from Todd Hale, Senior Vice President - Consumer & Shopper Insights examines the use of research to infer...

Will Private Brand Win Share of Stomach?

This press release from Mintel takes a look at Private Brand trends and growth. It points to several interesting trends on the higher end...

Pakaging Digest Examines Private Brand.

Here is a great article on the growth of Private Brands and their impact on packaging complete with quotes from yours truly. Private labels are...

Startling IKEA Private Brand.

In this second post on Private Brand design from Stockholm Design Lab we take a look at IKEA FOOD a branding solution created for...

Japanese Private Brand Shines.

Private Brand takes many forms across multiple categories all around the world in this example from Japan elegant Swedish design is discovered rather unexpectedly...