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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Store Brands at Half-Time.

The Private Label Manufacturers Association’s (PLMA) 31st Annual Meeting & Leadership Conference will be held March 25-28 at the Hyatt Regency Grand Cypress in...

Kohl’s Re Signs Britney Spears as Private Brand Spokesperson.

Kohl’s announced today it has renewed its exclusive partnership with international pop icon, Britney Spears for its exclusive Private Band Candie's. Spears will...

Private Brand Excellence From Safeway

In this age of digital, email and social media I still take a certain delight in opening mail or at least the rare piece...

Sainsbury Goes Environmental

English retailer Sainsbury's has converted its Private Brand “Basics” canned tomatoes into Tetra Recart paper cartons. They also plan to ship repackaged Private Brand...

Walgreen, What does Fresh Taste Like? Private Brand.

In the world of retail drugstores have developed into suburban corner stores with little or no brand differentiation. Their sameness is overwhelming, from product...
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