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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

White Space Takes Over Private Brand. Walmart, Tesco & Publix

In this article from AdAge published today, Monday, September 7, the magazine takes a look at the recent changes in Walmart’s Private Brand Great...

Slurpee: Private Brand Battle of the Bands!

7-Eleven, the Dallas based convenience store is featuring it’s iconic Private Brand frozen drink Slurpee in a new promotion this month. The promotion includes...

Private Brands have CPG’s on the Run!

Here is a fascinating Private Brand article from the daily newspaper the Cincinnati Enquirer. Cincinnati is the home of both P&G and Kroger and...

Miley Cyrus Goes Private Brand.

As the father of two little girls who are huge Disney fans, Miley Cyrus/Hannah Montana seems to always be buzzing around our home. In...

Target TV goes Up & Up.

Here is another in a series of Target TV commercials that feature both Private Brand and price. Up & Up toilet paper for $3.29...

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