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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Wegmans, Trader Joe's and Publix Among the Best.

This April 6, 2009 press release from Consumer Reports details a survey they conducted on grocers, Although Private Brand is not specifically the topic...

FREE Publix Private Brand Products.

According to the Publix website they are once again offering their Private Brand products for FREE when you buy select matching national brand products....

Private Brand Cereal Tastes Great.

Here is a great article on Ralcorp and Gilster-Mary Lee from the St. Louis Business Journal. Both are some of the nation's largest Private...

Great Brand, Great Pizza, Great Value?

As promised in my post from Friday, "Redesigned Walmart Great Value Pizza In Store." I have spent the last few days mulling over the...

The Motley Fool & Private Brand.

This is an interesting take from the Motley Fool on how Private Brands are impacting National Brands and corresponding investment portfolios. Food Maker Showdown: Brand...