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Christopher Durham

Christopher Durham
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Private Brand Craziness from Raley's Customers.

http://www.youtube.com/v/E0IAJHacP3s Several weeks ago I wrote the post "Win $5,000 with Raley' Private Brand"  the deadline is fast approaching and there are a number of...

Value Brands. Value Design.

So I had a record day of traffic on Myprivatebrand yesterday more than tripling my best day, I am not quite sure what success...

Retro Cool or Just Bad Brand Strategy? The Response.

Yesterday after posting about the new and improved retro design for the Loblaws "No Name" private brand I posted the following question to a...

Retro Cool or Just Bad Brand Strategy?

Loblaws the Private Brand  groundbreaking grocer from  Canada is re-launching more than 2,600 products under its No Name private brand using retro graphics that...

Brand Obama, President or Private Brand?

The inauguration is tomorrow and the story is everywhere, Obama as brand so I could not help but collect a few of...