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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Target TV goes Up & Up.

Here is another in a series of Target TV commercials that feature both Private Brand and price. Up & Up toilet paper for $3.29...

Cracker Barrel Features Private Brand.

This past weekend my family and I spent the weekend in Greenville, South Carolina, attended the wedding of a friend and visited the in...

The Transformation of Great Value: Walmart.

The new issue of Private Label Buyer includes the following in depth article written by Kathy Canning. It is a nice in depth look...

Loblaw Relaunches President’s Choice Pet Food.

Canadian retailer and Private Brand ground breaker Loblaw is relaunching its President’s Choice Nutrition First pet foods. The new and improved products contain gourmet...

Private Brand Challege. Taste No Difference.

My hometown grocer growing up in Mauldin, South Carolina was BI-LO. They had a store on every corner; a bull on every roof and...