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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

PetSmart to Expand Private Brand

The #1 US specialty retailer of pet food and supplies has more than 1,100 stores in the US and Canada is considering expanding it’s...

How love, laughter and Private Brands come together.

The Shopper 360 blog is posting directly from the 9th Annual Shopper Insights In Action Conference being held in Chicago. The following is an...

The Private Label Impact Conference. Redefining Brand.

Welcome to Private Label Impact – from the producers of FUSE and Shopper Insights in Action. This is the only event that tackles the...

Private Brand from Scratch.

England has long been a leader in Private Brand development, strategy and design, with high penetration percentages and corresponding loyal Private Brand shoppers and...

Soup Never Looked So Good. Waitrose.

English grocer Waitrose has created some breathaking packaging for its Private Brand soups. I hope the taste lives up to the package design. The...
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