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Christopher Durham

Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.

Will Retailers Become the National Brand?

In January of this year, Interbrand released their "Most Valuable of US Retail Brands 2009" report and just today they released "Best Retail Brands...

Take a Big Gulp of 7-Eleven.

7-Eleven has become an integral part of our pop culture whether it is a Big Gulp or a Simpsons themed store they have captured...

Sr VP of Private Brands at Walmart Discusses Great Value

Reuters conducted this interesting interview with the Senior Vice President of Private Brands for Walmart Andrea Thomas on the recent relaunch of their Great...

Raley's Gives Away $5,000 in Private Brand Contest

As the culmination of  a three post series on the Raley's Private Brand contest Raley's announced the winner on Wednesday. In the press release...

Private Brand is Clear Value.

BI-LO the one-time Ahold owned grocer based in my hometown of Mauldin, South Carolina featured its Clear Value brand on the back page of...