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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Bland or Brand: Private Brand is Center Stage For Growth

This is the first in a three part series from guest blogger, Dean Crutchfield. Dean is a New York-based brand consultant who has worked...

Private Brand Trick or Treat

This story from Brandweek compares Private Brand candy sales to national brand sales and not surprisingly concludes that Private Brands compete poorly in the...

A Private Brand with No Name

Here is a straight forward compare and save commercial from Private Brand pioneers, Canadian retailer, Loblaws. This promotion has been used by retailers all...

Private Brand Gets a Makeover with Makeup from Kroger

Ohio-based grocer Kroger recently introduced their new health and beauty Private Brand “mirra.” The brand was created for family-focused women seeking effortless beauty. According...

Say Goodbye to Southern Home, Hello Food Lion

This past weekend my wife, children and I shopped one of the few local Bi-Lo’s in the Charlotte area. I grew up shopping at...