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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Food Lion: Private Brand Super Sale and New TV

Yesterday, Food Lion (my former employer) began a Private Brand sales promotion called the “Food Lion Private Brand Super Sale.” The sale will run...

Private Brand Commercials from Texas Grocer HEB

I love discovering retailers who are so committed to their private brands that they invest in advertising. TV commercials are particularly exciting as they...

Can National Brands & Private Brands Play Nicely?

In this excerpt from a May 27th, 2009 interview conducted by Mike Duff of Bnet with Nielsen Co. director of industry insights Tom Pirovano...

Winn-Dixie & Publix Grow Private Brands.

In this excerpt from a May 26, 2009, article in the Orlando Sentinel the newspaper takes a look at Private Brand growth, quoting the...

Target Aims for the Basics

This Associated Press article speaks to the changing nature of both Walmart and Target and their reactions to the economy. As posted here, both...
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