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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Urban Outfitters in Tight with Private Brand

Some nice work from Dan Gneiding a senior graphic designer at Urban Outfitters. Dan is a sometimes adjunct professor at Philadelphia University and has...

Daymon appoints Miller CEO and White to the Board

Stamford, Connecticut based Daymon Worldwide specializes in the sales and marketing of Private Brand consumer products and consumer marketing events announced today that the...

Two New Private Brand Jobs From Toys ‘R’ Us

Two new Private Brand jobs from New Jersey based Toy Super Store Toys 'R' Us. MANAGER GLOBAL BRAND OPERATIONS: Toys ‘R’ US Job Number: 02510 Location: Wayne, New...

Private Brand from the Rubber Band Man.

Illinois based office supply retailer OfficeMax features  their house Private Brand in its weekly flyer with a promotion that promises to save consumers up...

Brand Consolidation In the Bag at Walmart

Ad Age reports on the continuing sku and brand optimization/ratonalization by Walmart. In the article, “Walmart Food-Bag Consolidation Wipes Glad, Hefty From Shelves.” In the...
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