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Christopher Durham

Christopher Durham
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Yummy, Taste The Fresh Market

I live in Charlotte, NC. For those of you unfamiliar with the market it is a great town for grocery and a great town...

25 Years of President's Choice at Loblaw's

So yesterday I led with a little about Dave Nichols, and today it seems only fitting to take a look at President's choice the...

Private Brand Legend – Dave Nichol

Loblaw's is celebrating the 25th anniversary of President's Choice, I will have more on that in the coming weeks but I thought we would...

FREE Basketball Tickets From Bi-Lo

It's Christmas time, and the wife, kids and I made the pilgrimage to Grandma's house in Greenville, SC. It's where we grew up and...

Take a stand! Roundy’s

Check out this private brand commercial from Roundy's they have been airing them for some time now, but if you are not in their...