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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

5 Questions with the Vertex Judges: Nick Vaus

Leading up to the judging of the fifth annual Vertex Awards International Private Brand Design Competition I sat down with each of the judges and asked...

SpartanNash Expands Our Family to Michigan

SpartanNash is proud to introduce their Our Family private brand to its Michigan market, expanding the brand to its 87 retail stores – including...

Pro-Pet to be Aquired by Cargill

Cargill has reached an agreement to acquire Pro-Pet, an Ohio-based manufacturer of private label and co-manufactured pet foods, including premium dog food brand Black...

Six Great Reasons To Enter The Vertex Awards

If you read My Private Brand regularly or you follow us on LinkedIn, Twitter or Facebook you’ve probably heard a thing or two about...

Kroger’s Fuels Growth of Simple Truth

Kroger announced yesterday the expansion of its Simple Truth private brand and launch of its largest-ever private brand sales promotion, featuring savings on thousands of Simple...