Home Authors Posts by Christopher Durham

Christopher Durham

Christopher Durham
4611 POSTS 178 COMMENTS
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.
video

eVolution or reVolution?

BE THE FIRST TO GET ALL THE JUICY DETAILS!

Fresh Thyme Expands to Body Care

As part of the 900+ SKU private brand program, Fresh Thyme asked agency The Creative Pack to create a design for a new range...

Vertex Awards IV: Bronze Winners

We are proud to present the Vertex Award IV Bronze winners. This year we will host the first ever Vertex Awards Celebration. The event will be...

Sears Canada Consolidates Private Brands and Launches Off-price Business

Sears Canada's reinvention is on full display at a Pop-Up Shop in Toronto's trendy Queen West neighborhood. The Shop lives at 322 ½ Queen...

Fortnum & Mason’s Revitalized Fruit Infusions

British upmarket department store Fortnum & Mason’s has introduced a revitalized line of private brand Herb and Fruit Infusions. Designed by Windett Associates each...
MBD_2016Ad_300x250[1]

Greenblendzad

brandchefs_mpb