Home Authors Posts by Christopher Durham

Christopher Durham

Christopher Durham
5848 POSTS 179 COMMENTS
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Woolworths Exec Innovation Chef Bazil Stander to Present at Velocity Europe

We are excited to reveal that the Velocity Europe Conference stage will host Bazil Stander, Executive Innovation Chef Lead Woolworths Australia. He will present October...

PB Careers: The Home Depot – Director, Global Sourcing Operations

PB Careers: The Home Depot - Director, Global Sourcing Operations Location: Atlanta, GA Category: Logistics/Supply Chain/Import Job ID: 133126 The Home Depot, America’s home improvement retail leader, helps customers and Associates...

Kroger’s Launches Plant-Based Simple Truth® Brand Range

Late last week Kroger announced the expansion of their mega private brand Simple Truth with the addition of a new plant-based range. The collection will...

VP of Boxed.com Jeff Gamsey to Present at Velocity Europe

Don't miss the inaugural edition of the Velocity Europe Conference where Jeff Gamsey, Vice President of Private Brand for Boxed.com in the United States will present....

The Atlantic Takes on the Mystery of “Private-Label”

A few weeks ago, I received an email from Joe Pinsker a staff writer at The Atlantic, who covers families and education. It’s not uncommon to...