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Christopher Durham

Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.

Lidl Talks Private Brand & Openings

German retailer Lidl announced on Wednesday revealed that its first 20 U.S. stores would open June 15th with more to follow. The announcement followed...

Don’t Miss Velocity: The My Private Brand Conference

I am proud to announce “Velocity: The My Private Brand Conference.” It will be held September 13-15, 2017 in Charlotte, NC. The event will be a natural extension of my strategic perspective and voice over the last ten years; it will be an event focused on helping the industry develop, grow and manage Brands. “Velocity” is a direct expression of our continuing commitment to celebrating differentiation, fostering innovation, and encouraging debate.

Anthropologie Launches Private Brand Skincare

Earlier this month boho chic retailer Anthropologie launched its own private brand skincare line in collaboration with Susie Wang, founder of 100% Pure. The...

Waitrose Doubles Size of Private Brand Vineyard

British retailer Waitrose announced this week that it will increase its investment in the English and Welsh wine industry and the production of quality,...

PLMA’s “World of Private Label’ Opens With Record Crowds

The world’s largest private label trade show, PLMA’s 2017 “World of Private Label”, opened today at the RAI Exhibition Centre. The event is the...