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Christopher Durham

Christopher Durham
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

PB CAREERS: Treehouse Foods Vice President, Treasurer 

TreeHouse Foods is a private label food and beverage leader focused on customer brands and custom products. When customers partner with TreeHouse, they can...

Sainsbury’s Upgrades Private Brand Wine

UK grocer Sainsbury’s has increased its collection of “better” private brand and national brand wine. 27 of the 40 new SKUs fall within the...

Store Brand Formula Launches #ShareYourFormula Sweepstakes

Every parent has a unique "formula" for how to juggle it all: family, work and "me" time. To celebrate the everyday parenting balancing act,...

Earth Fare: Come Clean with Dirty Food Swap

  Natural and organic grocer, Earth Fare, is inviting its shoppers to rid their kitchens of ‘dirty’ products and replace them with only the cleanest...

Re-Thinking Private Brand Success: Unified Brand Experience

The consulting-led software company, Solutions for Retail Brands (S4RB) has released “UNIFIED BRAND EXPERIENCE, New Thinking About U.S. Private Brand Success” the first in...