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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Celebrate Thanksgiving With Trader Joe’s

Trader Joe’s continues to build on its impressive and tasty portfolio of seasonal private brand products with a TJ’s Fully Cooked Brined Bone-In Half...

PB CAREERS: The Home Depot – Director Private Brand Strategy

PB CAREERS: The Home Depot - Director Private Brand Strategy Position Description: The Director of Private Brand Strategy provides total financial leadership, direction and analysis to...

Amazon Jumps Back Into Diapers With Mamma Bear

Amazon discontinued its private brand Amazon Elements diapers several years ago after distressing customer feedback revealed a product development “fail.” after less than two months...

‘Fishmonger’s Choice’ Sainsbury’s New Fish Private Brand ‘Lands’

Earlier this month a new private brand fresh fish offering lands in British retailer Sainsbury’s, in a bid to tempt customers to try alternative...

YFYJupiter Opens West Coast Design Center

This past week, Integrated packaging solutions provider YFYJupiter, Inc. held a grand opening event to introduce their new, cutting-edge West Coast Design Center in...