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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Turmeric sales heat up at Waitrose

Sales of Waitrose's private brand ground turmeric has overtaken all other Waitrose ground spices after sales grew by 22% year-on-year.   Such is the growth, Waitrose’s Cooks’ Ingredients range has seen the bright orange spice now overtaking cinnamon, the previous ground spice best-seller.

PB CAREERS: Lidl – Manager – Packaging & Design (Brand)

The Brand Manager develops brands and creative designs consistent with US consumer needs and Lidl US strategic initiatives for multiple Food and Near-Food brand segments and product categories.
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Win A FREE pass to the Velocity Conference

As a part of our Velocity Talk series, platinum sponsors of Velocity: The My Private Brand Conference Marketing by Design and Workflow by Design are giving away 1...

Walmart Great Value Tropickles

Great Value Tropickles, tropical-fruit-punch-flavored pickles. They are exactly what they sound like: Traditional cucumber pickles with a not-so-standard color and flavor created by the red fruit punch they are soaking in.

PB CAREERS: Lowe’s – Manager Private Brands – Customer Support

This primary purpose of this role is to manage the After Sales Customer Support (ASCS) Program for Lowe's Private Brands, including call center and technical product support. This includes responsibility for optimizing ASCS third party service providers and Lowe's product vendors to ensure high-quality support for Lowe's customers. This role ensures the successful implementation of all after sales services. 
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