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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Food Lion Re-Launches Pumpkin-Flavored Private Brand Products

Early this month, Food Lion began offering its customers private brand items featuring the most popular flavor of the season: pumpkin. A customer favorite,...

Tesco Launches Fresh Vegetable Private Brand for Kids

The UK’s first ever range of fresh vegetables aimed at encouraging kids to eat healthier food is being launched by Tesco. The private brand range,...

PB CAREERS: Office Depot – Sr. Private Brand Manager

Office Depot - Sr. Private Brand Manager Responsibilities: The Brand Manager is a key driver in helping ODP meet the needs of the rapid growth expectations...

Ikea Swedish Meatballs, Flat Pack Furniture & Private Brand

In this edition PLMALive! Christopher Durham looks at private brand at the Home goods chain IKEA. The retailer might be famous for inexpensive Scandinavian design and...

The Kirkland Signature Success Story

Yesterday Fox News and the Dow Jones Newswire ran an interesting article on Kirkland Signature at Costco although the headline is a bit of an...