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Christopher Durham

Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.

PB CAREERS: Walmart – Sr Manager Product Development Private Brands

PB CAREERS: Walmart - Sr Manager Product Development Private Brands Position Description Contributes to strategic product development plans Contributes to the Product Development infrastructure Develops...

First Velocity Presentation Announced – Scott Williams, VP of BJ’s Wholesale Club

My Private Brand is proud to announce the first presentation for our inaugural conference Velocity: The My Private Brand Conference, September 13-15, 2017 at...

Happy Birthday Waitrose 1

United Kingdom-based supermarket Waitrose is celebrating the first birthday of its premium private brand, Waitrose 1. Avocado, Colombian Coffee, and Champagne Truffles are revealed to...

Amazon Looks to Expand Basics in Australia

Late last week Amazon applied for four trademarks for its wildly successful private brand AmazonBasics with the Australian Trade Marks Office. The applications covered...

PB CAREERS: Lidl – Manager – Packaging & Design (Brand)

PB CAREERS: Lidl - Manager - Packaging & Design (Brand) Department: Packaging & Design Business Unit: Purchasing Reports To: Senior Manager – Brand and Packaging Supervisory Role: No FLSA Status: Exempt Job Summary The Brand Manager...