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Christopher Durham

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Trader Joe’s Adds Another Viral Seasoning – Vegan Chicken-less Seasoning Salt

One of our favorite things about seasonings is when they take on a life of their own, beyond what they were originally...

Marks & Spencer Appoints New Chief Strategy And Transformation Director

Katie Bickerstaffe, currently a Non-Executive Director of Marks and Spencer Group PLC, will be joining the executive team as Chief Strategy and...

Perrigo to Buy High Ridge Brands Oral Care

This week High Ridge Brands Co. announced that following a comprehensive sales process and a competitive auction conducted under Section 363 of...

Tesco Debuts Diverse Skin Tone Bandages

UK based retailer Tesco has expanded its range of private brand bandages(plasters) which includes light, medium and...

Ahold Delhaize steps up Healthy & Sustainable Commitments

Ahold Delhaize today announces new long-term targets for its Healthy and Sustainable growth driver. Entering the last year of fulfilling its 2020 sustainability targets, the retailer has established a new set of ambitions to inspire customers...