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Christopher Durham

Christopher Durham
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Vertex Awards IV Winners Announced

4 years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year's record-setting class...

Vertex Awards IV: Bronze Winners

We are proud to present the Vertex Award IV Bronze winners. This year we will host the first ever Vertex Awards Celebration. The event will be...

Kroger’s Virginia Dairy Manufactures Milk Jug That Drives Sustainability

A dairy in Virginia is the first in the Kroger organization to roll out a new lightweight gallon milk jug that helps sustain the...

Ex-Asda Director Joins Solutions for Retail Brands (S4RB)

Solutions for Retail Brands (S4RB) has announced the appointment of its new non-executive retail director. Penny Coates joins the private brand grocery retail specialist...

Sears Holdings Closes Sale of Craftsman

This past week beleaguered retailer Sears announced today that it has closed the previously announced sale of their iconic private brand Craftsman to Stanley...