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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

A First Look at Target’s Newest Private Brand, Universal Thread

What’s feminine, modern and designed for all women? Target’s newest apparel and accessories private brand, Universal Thread. Since announcing the latest Target brand last week,...

Waitrose Duchy Organics Donates over £3m to Charity

Waitrose Duchy Organic, the brand originally founded by HRH The Prince of Wales as 'Duchy Originals', has generated £3.2m for charity. Sales of Waitrose...

Private Brand to Grow to 45% by 2020

Dallas, Texas-based Symphony Retail Ai has announced their picks for the key trends that are forcing unprecedented and rapid changes in the grocery industry,...

Celebrate Winter With Private Brand Packaging From IKEA Food

Get swept up in the winter magic with IKEA Food’s winter holiday private brand collection. Swedish agency BAS partnered with IKEA to bring the playful and...

5 Questions with the Vertex Judges: Don Childs

Leading up to the judging of the fifth annual Vertex Awards International Private Brand Design Competition I sat down with each of the judges and asked...