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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Two thirds of Retailers Are Serious Toxic Chemical Laggards

Just in time for the holiday shopping season, the Mind the Store campaign released its second annual report card on toxic chemicals in consumer...

The 2018 Vertex Awards Opens For Entries

Five years ago, My Private Brand and Global Brands Magazine partnered to founded the Vertex Awards. With the fifth anniversary, we’re proud to be...

Supervalu Promotes Dament to EVP, Retail, Marketing & Private Brands

Supervalu announced this week changes to its executive leadership team. Anne Dament has been promoted to Executive Vice President, Retail, Marketing and Private Brands effective immediately. Dament...

PBCAREERS: Belk – VP Private Brands Product Development

VP Private Brands Product Development - Accessories, Handbags, Jewelry, And Shoes - Belk Charlotte, NC, United States Job Id#: 18997 Date published: 13-Nov-2017 Position Summary: Oversee the successful operation of...

Daymon Worldwide & Advantage Announce Merger

In a surprise, that interestingly occurred on the second day of the PLMA trade show Advantage Solutions (Advantage) and Daymon Worldwide (Daymon) announced today...