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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Amazon Private Brand Sued For Trademark Infringement

Premium denim brand, Seven For All Mankind, is suing Amazon and its Private Brand Ella Moon for willful trademark infringement. The suit alleges that the...

Premium Private Brand Taste of Inspirations Expands to Giant Foods

This past week Giant Food of Landover, Mayland announced it would launch the Adold Delhaize premium private brand Taste of Inspirations. Including more than 85 exceptional...

Amazon and Best Buy Partner on Smart TVs

This past week Amazon and Best Buy announced a collaboration to bring the next generation of Fire TV Edition smart TVs to customers in...

Vertex Awards V: Best of Show, Uniquely J Badass Espresso

Uniquely J Badass Espresso Brand: Uniquely J Retailer: Jet.com Country: United States of America Category: G3. Packaged Goods Agency: Elmwood Summary: Think about the stuff you buy all the time. Olive oil....

Vertex Awards V: Publishers Choice, Peaceful Piranha

Peaceful Piranha Brand: Peaceful Piranha Retailer:Hy-Vee Country: United States Category: B1. New Brand Agency: Meyocks Summary: With imaginative items like Thai Chili Peanut Poppers and Caramel Cashew Popcorn, this new line of...
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