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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Good & Gather Emerges in Target

Target's dramatic rethinking of its grocery private brand portfolio Good & Gather has begun to appear in stores, and the early read is impressive....

Sonae MC/Continente Design Team to Present at Velocity Europe

We are thrilled to announce that Inês Capelo De Brito, Designer for Sonae MC and Ana Sonnemberg De Carvalho, Packaging & Design for Sonae...

Walmart Resurrects ‘Scoop’

Over the past year-and-a-half, Walmart has significantly expanded the fashion assortment on Walmart.com. With the addition of more than 600 brands, including new exclusive...

Grow Your Private Brand Business at Velocity Europe!

We are halfway through September and the second half of the year is in full swing. Now is the time to register for Velocity Europe...

ALDI Shoppers Reveal Most-Loved Private Brand Products of 2019

In a recent shopper survey, more than 40,000 ALDI fans voted for their most-loved ALDI-private brand products. The results are in, and ALDI has...