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Christopher Durham

Christopher Durham
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Vertex Awards IV Book Raises the Bar

Four years ago we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year's record-setting class...

PB CAREERS: Lowe’s Home Improvement – Product Manager Private Brand

PB CAREERS: Lowe’s Home Improvement - Product Manager Private Brand Job ID 1187120BR Date posted 04/13/2017 Location Mooresville, NC Location Name CSC-Mooresville Address 1000 Lowes Boulevard Employment Type I Regular Employment Type II Full-Time Line of Business Corporate Department 0060 - Home...

Vertex Awards IV: Silver Winners

We are proud to present the Vertex Award IV Silver winners. This year we will host the first ever Vertex Awards Celebration. The event will be...

Marc Robinson joins Global Tissue Group as VP of Business Development

Global Tissue Group, a manufacturer of consumer private brand towel and tissue, announced this past week that Marc Robinson, a 25-year veteran of the...

Asda Resurrects the Farm Stores Value Brand

UK-based Walmart subsidiary Asda has renamed and redesigned its value/basic private brand Smart Price as the Farm Stores brand. Asda, which pledged to replace the Smart Price...