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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

New Target TV: The Reaction!

Over the last few weeks I have posted about a number of topics that have drawn significant traffic and passionate commentary from this Web...

Big Brands. Small Prices.

Over the last few weeks Target has adjusted their advertising to reflect the realities of the recession. It has started to air television commercials...

Walmart Forces the Fizz!

So it seems almost impossible to write a blog and avoid writing about Walmart on a daily basis, but this story is all over...

Cheers! Taste the Trader Joe's Difference

In the last year Trader Joe’s opened several stores here in Charlotte, none of the stores are terribly close to my home, but on...

Great Value Launch Delayed to Second Quarter

In an article from the Arkansas Democrat-Gazette, Sunday, January 25, 2009, by Steve Painter a little more light is shed on the upcoming rebranding...