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Christopher Durham

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Budgens is a Good Value

The English grocer Budgens that operates more than 227 stores and employs over 6,000 staff announced that by the end of this year they...

Target Features Private Brands In Ads.

The Flyer/Newspaper Insert that dropped this week from Target featured a Half Page block of their Market Pantry Food Brand on page 23. In...

PLMA Annual Washington Conference

The Private Label Manufacturers Association (PLMA), New York, announced its annual Washington Conference which will be held October 5th and 6th at the L’Enfant...

PetSmart to Expand Private Brand

The #1 US specialty retailer of pet food and supplies has more than 1,100 stores in the US and Canada is considering expanding it’s...

How love, laughter and Private Brands come together.

The Shopper 360 blog is posting directly from the 9th Annual Shopper Insights In Action Conference being held in Chicago. The following is an...