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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Jet Launches Uniquely J

Walmart‘s Jet.com has officially launched its first private brand Uniquely J to engage urban millennials and help Walmart battle Amazon. “We’re excited to introduce Uniquely...

PB Careers: Petco – Brand Manager

Petco - Brand Manager Our vision at Petco is Healthier Pets. Happier People. Better World. We’re making things better for pets, people and the planet...

Target Expands Cat & Jack to Help Kids With Disabilities

Since its introduction last summer, Target's kids private brand Cat & Jack has expanded in more ways than one. On a mission to be...

Rodrigo Troni appointed Sky Valley Foods’ new CEO

Rodrigo Troni, formerly chief marketing and innovation officer of Snyder’s-Lance, Inc., has been tapped to lead Sky Valley Foods as president and chief executive...

Trader Joe’s Spices it Up With Cajun-style Hot Links

Hot dogs are delicious culinary staples in all number of settings: at baseball games, barbecues, picnics, parties... But sometimes, you might want variety. Trader...
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