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Christopher Durham

Christopher Durham
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Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.

Sainsbury’s launches ‘On the Go’ Asian Buns

Earlier this month, British retailer Sainsbury’s launched three light and fluffy Asian Buns to its ‘On the Go’ private brand range – the first...

Ikea Rethinks FRAKTA as a Customer Solution

Scandinavian flat-pack retailer Ikea rethought their iconic FRAKTA shopping bag by printing a set of lines on the inside of each bag turning it...

Boxed.com VP Jeff Gamsey To Present at Velocity Conference

My Private Brand is proud to announce the second presentation planned for Velocity: The My Private Brand Conference, September 13-15, 2017 at the Omni...
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Wegmans Differentiates with Clean MVP Sports Drink

Approximately two years ago, Wegmans decided to focus on improving their MVP private brand sports drink to develop a formula with clean ingredients.  They...

Inside Lidl from PLMA’s Idea Supermarket in Amsterdam

I love visiting PLMA’s annual “World of Private Label” trade show in Amsterdam it is energetic and exciting with 13,000 attendees from more than...
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