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Christopher Durham

Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Albertsons to Acquire Meal Kit Service Plated

Albertsons today announced the acquisition of Plated, a meal kit service. This move advances a shared strategy to reinvent the way consumers discover, purchase,...

PB CAREERS: Boxed – Product Developer- Private Brand

PB CAREERS: Boxed - Product Developer- Private Brand About the company Our office is a dynamic, collaborative family of individuals.  A technology company at our core,...

Behind the Scenes of Targets Campaign to Launch New Private Brands

There’s promising to bring you more than a dozen new Target private brands in less than two years. There’s creating some interesting new private brands from...

Kroger Announces Zero Hunger | Zero Waste Plan

Kroger announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025....

Inside Velocity: The My Private Brand Conference

Last week’s inaugural Velocity: The My Private Brand Conference brought together more than 120 leaders of the private brand industry for an exciting program...