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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Kroger to Standardize Private Brand Date Labels

Kroger announced today its plan to standardize date labels for private brand food products, providing simpler, easier-to-understand product quality and safety information as part of its Zero...

PB CAREERS: Staples – Director of Quality, Safety, and Regulatory Compliance

PB CAREERS: Staples - Director of Quality, Safety, and Regulatory Compliance Description Do you love high-quality brands and products?  Are you customer-obsessed and committed to deliver...

Target Grows GoodFellow to Razors

Target has once again extended its men’s brand Goodfellow & Co further into men’s grooming with the introduction of Goodfellow and Co men’s razors....

Permission to Pioneer: The Power of Private Brands to be presented by Daymon atVelocity...

We are thrilled to announce that Michael Taylor, President of Daymon and Tahir Taj, Head of Operations for Europe & Asia-Pacific of Daymon will...

Huffington Post Looks at Aldi

Today Huffington Post published an article by Julie Kendrick which presents a look at shopping at discount grocer Aldi. The article includes a few...