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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Sears Yields to Amazon -Will Sell Kenmore Appliances on Amazon

Over the last ten years, more stories than I can remember have documented the forever long last gasps of the festering retail giant Sears....

Sainsbury’s Reduces Salt in Private Brand Baked Beans

British retailer Sainsbury’s has reached another reformulation milestone in helping customers live healthier lives with the relaunch of all of its private brand Baked...

Lidl Strikes Back At Kroger

German value retailer Lidl has responded to a lawsuit filed by America’s largest traditional grocer, Kroger this week, citing a “striking absence of evidence” that it had infringed on the Kroger’s Private Selection trademark.

Join me at Velocity: The My Private Brand Conference

We’re just under 60 days from Velocity: The My Private Brand Conference as a subscriber to My Private Brand I would like to personally invite you to attend our first ever My Private Brand conference.

Amazon Jumps Into Meal Kits

Today numerous news outlets are reporting about Amazon’s new private brand meal kits are already being sold to select customers on Amazon Fresh. Interestingly a Seattle-based food blog run by Temi and Mari called “Table Manners Aside” wrote a review of the meal kits December 15, 2016. The kits were then available only at the much heralded AmazonGo test store. The team reviewed three of the kits: Toragashi- Spiced Salmon, Thai Red Curry with Chicken and the Veggie Quinoa Bowl. Their reviews are overall positive, check them out.
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