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Christopher Durham

Christopher Durham
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Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Jet Adds Walmart Private Brands

Walmart’s recently acquired online retailer Jet.com’s has begun offering products from Walmart private brand portfolio including Great Value, Equate and Sam’s Choice. The move...

Sears Licenses Kenmore

Sears has once again monetized its iconic private brands. This time with Pomona, California-based grill manufacturer Permasteel. The will manufacture and sell a line...

Albert Heijn Expands Sustainably-Produced Meats

As part of its mission to promote the consumption of more sustainably-produced meats, Ahold Delhaize owned Dutch retailer Albert Heijn has extended its use of sustainably-produced...

PB CAREERS: Belk – Brand Manager- Be Inspired/Zelos

PB CAREERS: Belk - Brand Manager- Be Inspired/Zelos Charlotte, NC, United States Job Id#: 13972 Position Summary: The Brand Manager is responsible for conceptualizing, designing and managing private...

INVASION AMAZON: The Rise of Private Brand

Christopher Durham, VP of Retail Brands for Theory House and Founder of My Private Brand will present an insightful look at the rise of...
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