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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Superdrug Launches the Little Vegan Pop Up Shop

Late last month UK drugstore Superdrug open its first vegan-only store. The Little Vegan Pop Up Shop opened in Boxpark, in London's Shoreditch. The...

Clark Howard Loves Aldi Ice Cream

In a distinctly unscientific taste test radio personality and money expert, Clark Howard put his weakness for premium ice cream to the test. The...

Kroger Launches Sustainability Lives Here

In celebration of Earth Month, The Kroger Co. is highlighting its commitment to sustainable practices through its annual Sustainability Lives Here event. Sustainability Lives Here, running...

Amazon Private Brand Sued For Trademark Infringement

Premium denim brand, Seven For All Mankind, is suing Amazon and its Private Brand Ella Moon for willful trademark infringement. The suit alleges that the...

Premium Private Brand Taste of Inspirations Expands to Giant Foods

This past week Giant Food of Landover, Mayland announced it would launch the Adold Delhaize premium private brand Taste of Inspirations. Including more than 85 exceptional...
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