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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Albertsons and Rite Aid to Merge

Grocer Albertsons and drugstore chain Rite Aid announced a definitive merger agreement under which privately held Albertsons Companies will merge with publicly traded Rite...

Walmart Redefines Its Fashion Private Brands

As it continues to grow and evolve its private brand portfolio Walmart is introducing new private brands for women, kids, and plus-size female customers. The...

PB Careers: Chewy – Design, Trend & Global Sourcing Manager

Design, Trend & Global Sourcing Manager Dania Beach, FL Amazon changed how we shop for books. Netflix transformed the way we watch movies. At Chewy, we're...

Meijer Offers Private Brand Meal Inspirations

One of the challenges that many home cooks find draining is the time that goes into prepping for a meal. While testing new soup...

Kroger Opens Culinary Innovation Center

Kroger announced today it has opened its Culinary Innovation Center in downtown Cincinnati, Ohio. "Kroger's new Culinary Innovation Center is an exciting state-of-the-art test kitchen and...
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