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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

PB CAREERS: LOWE’S – Private Brands Project Manager

PB CAREERS: LOWE’S - Private Brands Project Manager About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18...

The Countdown is on: 60 days left until Velocity Europe

ACCELERATE PRIVATE BRAND CONNECT | INNOVATE | WIN With 60 days until Velocity Europe don't miss your chance to meet these forward-thinking retailers and grow your business...

Target & It’s Private Brands Win Big in Q2

Target announced yesterday its second-quarter 2019 performance, including comparable sales growth of 3.4% driven by a 2.4% increase in comparable traffic. The retailer reported...

U.S. Private Brand Wines Win Big at the International Salute to Excellence Awards

U.S. supermarket private brand wines, once considered to be poorly made and rarely worth drinking, scored a major success at the 2019 International Salute...

IKEA to Present at Velocity Europe

I am excited to announce that Michaela Quinlan, Commercial Manager, IKEA Portugal will present at this year’s Velocity Europe Conference, October 21-23 in Lisbon. Register today! IKEA’s...