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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

Overwhelming Response Forces Velocity Conference to Add Second Hotel

Running September 13 – 15, 2017, at the Omni Hotel in Charlotte, NC, Velocity is bringing together industry leaders to accelerate the pace of change and uncover...

Engagement & Private Brands Customers

This guest post is written by Jan Fura is a co-founder of S4RB and a highly experienced senior IT professional and business analyst. He...

Trader Joe’s Celebrates 50 Years

This past weekend Trader Joe’s is marked its 50th anniversary milestone by saying thank you to its customers with in-store customer celebrations.   Festivities included: special...

Aldi UK Expands Adds Gluten Free Specialbuys

In the past two years, sales of gluten-free foods in the UK have increased by 44% with one in five people now buying gluten-free. However,...
Walmart Jack Pestello

Don’t Miss Walmart SVP Jack Pestello at the Velocity Conference

My Private Brand is proud to announce that Jack Pestello, Senior Vice President, Private Brands, Walmart U.S. will present Thursday's keynote address at Velocity:...

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