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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

DON’T MISS THE VERTEX EARLY BIRD RATE

THE EARLY BIRD DEADLINE FOR THE VERTEX AWARDS ENDS FRIDAY. BE SURE TO ENTER FOR THE BEST RATE.  Save up to $100 USD with Early Bird...

Albert Heijn, Blue Birds, Beautiful Wine

Private brand wine often has a problem with credibility. The challenge was therefore to create a design that gives the feeling that it is...

Classic Blue – Pantone Color of the Year 2020

Classic Blue, reminiscent of the sky at dusk, marks the start of a new decade. In a statement Pantone called the color reassuring, dependable and stable,...

Forbes Highlights Private Brand as a “Brands to Watch In 2020”

Yesterday Forbes contributor Denise Lee Yohn published her annual “Brands to Watch In 2020” article. Her annual alphabet-correlated list highlights what she believes will...

BJ’s Wholesale Club Launches Wellsley Farms Premium Spirits

BJ’s Wholesale Club announced today a premium spirits collection from the retailer’s private brand, Wellsley Farms. Customers can find the new spirits, which include vodka,...