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Christopher Durham

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

COVID-19 – What’s next for Private Brand?

Below is the first guest post in our campaign to help the Private Brand community during these trying times. The post comes...

ALDI Australia: 2020 Vertex Award Entrant

Today marks our first post spotlighting the more than 400 entries from this year’s Vertex Awards leading up to the official publication...

Target Introduces “Threshold – Designed with Studio McGee”

Target’s known for design, great value and for interesting designer partnerships and “Threshold – designed with Studio McGee” embodies all three. The...

MPB Commits $100,000+ to Support Private Brand during COVID-19

As the novel coronavirus pandemic continues to impact shoppers, retailers, and private brands around the world, we believe in the strength and resilience of...

UK Grocer Morrisons Makes Shopping Easy with Food Boxes

UK based grocer Morrisons has introduced new private brand Food Boxes designed to provide shoppers with everyday essentials, without leaving their home....

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