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Christopher Durham

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

The Vitamin Shoppe Launches Vthrive Private Brand

Offering high-potency wellness solutions, the entire Vthrive The Vitamin Shoppe brand is free of artificial colors, flavors, or sweeteners. Each of the...

Eggs-traordinary Private Brand from Waitrose

UK retailer Waitrose & Partners shoppers are set for a surprise this Easter as the art of...

Kroger’s Top Five Trends for 2020

Kroger announced today its top food trend predictions for 2020, insightfully curated by its culinary experiences team and Private...

Sephora Launches Private Brand Beauty at Sea’

In a first-of-its-kind partnership, Sephora has joined with Starboard Cruise Services, an LVMH sister company, to retail Sephora’s private brand, Sephora Collection...

Winning in Center Store – How Retailers Prioritize for Success

After years of stagnant growth and lack of innovation in center store, it’s time to reinvent and prioritize the core of the supermarket.