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Christopher Durham

Christopher Durham
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Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.
Christopher Durham

Best Buy, Best Moves!

http://c0000626.cdn2.cloudfiles.rackspacecloud.com/2017_03_Durham.mp4 In this edition PLMALive! Christopher Durham presents a look at the reinvigorated and reinvented Best Buy and their private brands. Best Buy, Best Moves Let’s talk about an...

Topco Recognizes Outstanding Store Brand Commitment

Earlier this month Topco Associates LLC held its 2017 Annual Membership Conference, February 28 through March 2. During the two-day meeting, Topco honored members...

Vertex Awards IV – Best of Show

We are proud to present the Vertex Award IV Best of Show winner. This year we will host the first ever Vertex Awards Celebration. The event...

Publishers Choice: El Corte Inglés Fresh Potatoes

We are proud to present the Vertex Award IV Publishers Choice winner. This year we will host the first ever Vertex Awards Celebration. The event will...

Vertex Awards IV: Gold Winners

We are proud to present the Vertex Award IV Gold winners. This year we will host the first ever Vertex Awards Celebration. The event will be...
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