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Christopher Durham

Christopher Durham
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

VERTEX AWARDS EARLY BIRD ENDS TODAY

THE EARLY BIRD DEADLINE FOR THE VERTEX AWARDS ENDS TODAY. BE SURE TO ENTER TODAY FOR THE BEST RATE.  Early Bird Registration closes December 15, 2017 The Vertex...

Metro Lights Up With  Glow-in-the-Dark Private Brand.

Take a look at this innovative new private brand package design from Canadian grocery Metro. The new design brings to life the Irresistibles Signature...

Kroger & Its Private Brands Join the Sustainable Packaging Coalition

Kroger announced yesterday that it has joined the Sustainable Packaging Coalition (SPC), a membership-based collaborative of like-minded companies striving to advance sustainable packaging. Kroger joins more...

Just a Taste – A Chef’s Best Podcast With Christopher Durham

From meeting consumer demand to stretch dollars during the Great Recession to now helping retailers differentiate themselves, private brands have seen notable growth in...

Moody’s downgrades Sears Private Brand Trademark Holding Company

Moody's Investors Service, has downgraded asset-backed notes issued by KCD (Kenmore, Craftsman Diehard) IP, LLC to Caa2 (sf). The notes are currently secured by...

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