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Laureen Schroeder

Laureen Schroeder
Laureen Schroeder is the Principal Consultant of Bespoke Beauty Partners. Laureen is a classically trained global marketer who loves to build brands and businesses in the health, beauty and wellness space.

Beauty Pie Launches Private Brand Beauty Site

The newest endeavor from serial entrepreneur Marcia Kilgore is Beauty Pie, an online retailer selling premium-quality cosmetics at factory direct prices. Marcia Kilgore is...

Waitrose Extends Beauty Line with Pure Hydration

Building on the natural and “free from” beauty trends and the success of pure national brands like Simple from Unilever, Waitrose has developed a...

CVS Innovates With Private Brand Dietary Supplements

The dietary supplement market is filled with product choices. It is a tough category for retailers, as consumer confusion is commonplace. However, the expectation...

Shoppers Drug Mart Innovates with Quo Beauty Brand

Canadian retailer Shoppers Drug Mart continues to innovate with their Quo beauty private brand with multiple promotions, layered events, and innovative new SKUs and...

Superdrug’s Zoella Beauty Debuts Sweet Inspirations

UK based-retailer Superdrug partnered with the leading UK Beauty Vlogger in 2014 and exclusively launched Zoella Beauty. The original scented bath and body collection...