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David Orgel

David Orgel
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David Orgel is an award-winning business journalist, industry expert and speaker who was the longtime chief editor and content leader of Supermarket News. He is currently the principal of David Orgel Consulting, delivering strategic content and counsel to the food, retail and CPG industries.

Retailers ‘Push the Envelope’ for Innovative Brand Design

It’s more than a coincidence that so many retailers – 73 in all – are being honored this year for Private Brand design excellence...

Five Key Takeaways from Velocity: From Branding to Social Responsibility

Private ‘label’ is being reinvented as Private Brand, as retailers actively work to build portfolios that engage consumers, differentiate and win. That point was overwhelmingly...

Dig Deeper to Understand Amazon’s Private Brand Strategies

Amazon has big designs on Private Brand growth, but you need more than a general understanding of its strategies to gauge the real impact. That...

Lessons From a Publix Brand Innovator

He was an early Private Brand disruptor who proactively led Publix Super Markets into an era of innovative brand design. Later, he spearheaded successful...

Walmart Eyes Bigger Mission in Private Brand Growth

Private Brand has become a mission-driven strategy for the world’s largest retailer. In a passionate keynote presentation, Jack Pestello, senior vice president, Walmart Private Brands...