Home Authors Posts by My Private Brand

My Private Brand

62 POSTS 0 COMMENTS

Aldi UK Debuts 2 New Sauce Brands

Discount grocer Aldi Uk has introduced 2 new premium private brand sauces brands created by U.K. based agency  The Black Eye Project. The move...

Target Kills Archer Farms & Simply Balanced & Launches Good & Gather

Over the last few years, Minneapolis based Target has dramatically reinvented its private brand portfolio, adding dozens of brands to its portfolio – Cat...

Kroger Reduces Plastic Resin In Private Brand Packaging By 9.1m Pounds

Kroger announced yesterday that the retailer's Zero Hunger | Zero Waste efforts reduced its food waste footprint – the overall food waste it produced – by...

Walmart, Unicorns & Private Brands

Yesterday the Arkansas Democrat-Gazette ran a great article on Bentonville retail giant Walmart’s private brand program. They quote Jack Pestello, senior vice president of...

Hy-Vee Launches Mahomes Magic Crunch

Last month West Des Moines, Iowa based grocery Hy-Vee the launch of an exclusive new private brand cereal created in partnership with 15 and...