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My Private Brand is the only resource entirely focused on building retailer owned labels as BRANDS. We offer an audience of influential retail, packaging, brokerage, manufacturing, advertising, marketing, design and executive decision-makers who are creating and growing the next generation of great brands – Private Brands. Our focus is on brand strategy, portfolio strategy, marketing, development and trends.

My Private Brand’s mission is to provide our readers with news, analysis, best practices, strategy and commentary on the evolving art of brand building at retail

Founded in 2008, My Private Brand has become the trusted daily resource for Private Brand professionals from more than 100 different retailers, 16 retail channels and 149 countries.

Subscribers include executive decision makers from 100% of the top 100 retailers in the world read My Private Brand everyday including:

Big Box: Kmart, Meijer, Shopko, Target, Walmart
Club: BJ’s Wholesale Club, Costco, Sam’s Club
Convenience: 7 Eleven, Circle K, Sheetz, The Pantry, Mapco, Valero, WaWa
Electronics: Best Buy, Radio Shack, HH Greg
Drug: CVS, Duane Reade, Riteaid, Walgreen
Fashion: Belk, Dillards, H&M, Kohls, The Limited, Macys, JC Penney, Victoria Secret
Grocers: A&P, Ahold USA , Aldi, Associated Wholesale Grocers, Bi-lo, Bloom, Bottom Dollar, C&S Wholesale Grocers, Delhaize America, Food Lion, Giant, Giant Eagle, H.E. Butt Grocery, Harveys, Kroger, Publix, Roundys, Safeway, Supervalu, Trader Joe’s, Wakefern Food, Wegmans, Whole Foods, Winn-Dixie
International: Aeon, Aldi, Auchan, Casion Groupe, Carrefour, Coles, Couche Tarde, Jeronimo Martin, Loblaw, Marks & Spencer, Metro Group, Rewe, Shoppers Drug Mart, Sobeys, Tesco
Office Supply: Office Depot, Office Max, Staples
Pet: Petco, Pet Smart
Sporting Goods: Bass Pro Shop , Cabelas, Dicks, Sports Authority, REI

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