As the novel coronavirus pandemic continues to impact shoppers, retailers, and private brands around the world, we believe in the strength and resilience of the private brand community. This post is designed to remind our readers about our new initiatives designed to build the private brand community and help you grow business in these trying times.


To support private brand manufacturers and service providers during the Covid-19 crisis, we are excited to offer more than $100,000 worth of free advertising on My Private Brand. The offer makes available 12 FREE banner ads per month on the front page of My Private Brand. Four 200×200 banner positions in a single row under the main feature stories. Each location will have three dynamically rotating ads.

  • Individual ads will run a minimum of 1 month and no longer than three months
  • One ad per company
  • Formats: GIF, JPG, PNG
  • DPI: 72
  • Max Size: 75kb
  • All ads are static and may not have animation
  • Offer runs six months, April-September 2020.


My Private Brand has always accepted guest posts; however, we have rarely pursued them. Today we are inviting you to participate. To be a part of the conversation and help drive private brand forward. Guest posts are not advertisements. They are thought leadership pieces designed to encourage conversation, present a different perspective, or inform.

And no just in case you are wondering they do not have to be COVID-19 related. They do have to be Private Brand specific – let\’s challenge each other. What does the future look like? What could we do better today? How can we grow the size of the pie and not simply the slice? What does Private Brand Strategy actually mean? How should a Private Brand Portfolio be managed? and so on…

Here\’s what you get:

  • Exposure to My Private Brands readership
  • 1 backlink to the corporate website
  • Author byline
  • Bio with photo and backlink to LinkedIn profile
  • All guest posts will be cross-promoted on LinkedIn, Facebook and Twitter

So, what do we need?

  • Authors must be leaders or up and comers in the private brand industry.
  • All content must be private brand specific. If the post is not directly relevant to private brand, it will not be accepted.
  • All submissions must be original concepts, compelling arguments, and high-quality writing. We will not republish anything that’s been published elsewhere. 
  • The guest posts must reflect the tone of My Private Brand. We aim to be casual, yet authoritative, and typically we stay away from buzzwords and jargon. We prefer the phrases “private brand” or “store brand” over private label and never use the phrase “private label brand”.
  • Attribution of data, quotations, and outside content referenced in the article.
  • No more than one link to your company’s website in the body of the post.
  • 500-100 words
  • 1-2 original images illustrating the post. 1400×790 pixels, 72 DPI
  • Author Name, Title, and Company
  • Author Bio – 150 words or less
  • Author headshot
  • We reserve the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness.
  • Once published, the guest post becomes the property of My Private Brand/Folio28 LLC.
  • If your post meets editorial standards and aligns with our content strategy, we will respond to let you know your article will be published. That process may take up to 2 weeks. Due to the volume of requests we receive, we cannot respond to all submissions.
  • Offer runs six months, April-September 2020.

Stay tuned over the next few weeks as we announce more exciting additions to My Private Brand.

Stay Safe & Healthy.


Christopher Durham
President, My Private Brand
Co-founder, The Vertex Awards

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.