UK Grocer Morrisons Helps Shoppers with Private Brand Food Boxes

    UK based grocer Morrisons has introduced new private brand Food Boxes designed to provide shoppers with everyday essentials, without leaving their home. The boxes dramatically simplify the shopping experience, and each includes more than £30 (36.50) worth of groceries and with delivery offered for just £5 more. Shoppers have two boxes to choose from.

    Meat Eaters Food Box – £35.00

    A selection of food including fresh meat, plus essential household items. Image for illustration purposes only.

    Our boxes contain a selection of items based on our current availability of products, therefore we are unable to specify the exact contents of each box. You will, however, receive a variety of different foods in each box. Typically this box should feed 2 adults for one week

    A typical box may include:

    • Canned baked beans, soup and pasta sauce
    • Milk
    • Dairy products such as butter and cheese
    • Bread
    • Rice and pasta
    • Meat products, such as sausage, bacon and cooked meat
    • Vegetables, such as potatoes, carrots, and onions
    • Fresh meat such as chicken or beef
    • Essential household items

    Vegetarian Food Box – £35.00

    A selection of food suitable for vegetarians, plus essential household items. Image for illustration purposes only.

    Things to expect inside this box

    The boxes contain a selection of items based on our current availability of products; therefore we are unable to specify the exact contents of each box. You will, however, receive a variety of different foods in each box. Typically, this box should feed 2 adults for one week

    A typical box may include:

    • Canned baked beans, soup and pasta sauce
    • Milk
    • Dairy products such as butter and cheese
    • Bread
    • Rice and pasta
    • Vegetables, such as potatoes, carrots, and onions
    • Vegetarian proteins
    • Essential household items
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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.