The Italian agency Break Design restyled the private brand “Secret of Housewife” for the Russian supermarket “Yarche” (part of the KDV group). The range includes frozen vegetables, fruits and cereals. The agency was tasked with creating impactful and recognizable packaging.
The creative idea was to show the housewife in a variety of situations, cooking different dishes. The photos are relevant to the shopper and memorable, successfully combining traditional values and modern style. Bright contrasting colors, together with easy-to-read branding, let the “Secret of the Housewife” products successfully stand out on the shelf.
“Yarche” has more than 690 stores in Siberia and the Moscow Region.