Vertex Awards Consolidates Ceremonies


Today I am sad to announce the cancellation of the Vertex Awards Gala and Ceremony, originally scheduled for May 27, 2020, in Amsterdam. This week the Dutch government has introduced additional measures to combat the coronavirus outbreak, including the prohibition of all gatherings in The Netherlands until June 1, 2020. Unfortunately, this makes it necessary to cancel this year\’s European Vertex Awards Gala and Ceremony.

As a result, we will consolidate the Vertex Awards US and European ceremonies into one exciting event which will be held at the Velocity Conference in Charlotte, NC. The result will be one global ceremony on August 4, 2020, at the end of the first day of the conference. Immediately following the awards ceremony, we will have a rooftop cocktail party at the Le Méridien hotel City Lights rooftop bar. 

Key dates include:

  • Winners will be notified Friday, April 17, 2020. Winners will receive an exclusive discount for the Velocity Conference, August 3-5, 2020 at Le Meridian hotel in Charlotte, NC.
  • Winners will be officially published on My Private Brand and the Vertex Awards site the week of May 25, 2020.
  • Vertex Awards 7th Annual Winners hardcover book will be available on June 2020. The first six Annuals are currently available on Amazon.
  • Winners will be published in the July issue of Global Retail Brands magazine.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.