Normally we stick to strictly Private Brand focused stories however today we have a couple of stories that directly impact private brands, retailers, manufacturers, and shoppers.
The Western Michigan University Food Industry Research & Education Center is funding a study on COVID-19 and food consumption changes. This will be a global research effort with over 1,000 responses already collected from China and plans to collect from Europe and the USA.
The purpose of the study is to examine how food consumption behavior changes during an epidemic. The results from this project will help communities and the food industry to manage these emergencies now and in the future.
Please take a few minutes to complete the survey and share it with your network.
Only one person per household should take the survey. Note that it is best to take the survey on a computer (rather than a mobile device) because there are important open-ended questions. Here is the survey link.