Normally we stick to strictly Private Brand focused stories however today we have a couple of stories that directly impact private brands, retailers, manufacturers, and shoppers.

The Western Michigan University Food Industry Research & Education Center is funding a study on COVID-19 and food consumption changes.  This will be a global research effort with over 1,000 responses already collected from China and plans to collect from Europe and the USA.

The purpose of the study is to examine how food consumption behavior changes during an epidemic. The results from this project will help communities and the food industry to manage these emergencies now and in the future. 

Please take a few minutes to complete the survey and share it with your network. 

Only one person per household should take the survey.  Note that it is best to take the survey on a computer (rather than a mobile device) because there are important open-ended questions. Here is the survey link.  

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.