A Taste of Spring: Trader Joe’s Sparkling Strawberry Juice

Made with not-from-concentrate strawberry juice, plenty of bubbles, and absolutely no added sugars, Trader Joe’s new private brand Sparkling Strawberry Juice sips like a sweet, strawberry daydream on a sparkling spring day. It’s a perfect pick for picnics, great for packing in lunches, and berry, berry good for satisfying a sudden craving for something sweet, sensibly. (There are just 60 calories per can!)

Trader Joe’s Sparkling Strawberry Juice Beverage is great chilled, straight from the can or over ice. Create a signature cocktail by combining it with vodka and muddled basil, plus some fresh basil for garnish. For a delicious strawberries-n-cream float, pour a can into a chilled glass or frosty mug and add a scoop of private brand Trader Joe’s Premium French Vanilla Ice Cream.

Trader Joe’s Sparkling Strawberry Juice Beverage is available in four-packs of 8.45-fluid-ounce cans for $3.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.