Korean retailer E-Mart24 announced earlier this month that it will export 14 I’m e private brand products to Australia and Hong Kong. The retailer plans to use this launch to expand its export sales to Southeast Asia and other countries.
The private brands exported to Australia will include 13 snacks and one toilet paper SKU. In Hong Kong, the toilet paper will be sold at JHC, a Hong Kong household goods retailer. This is the first time for the retailer to sell its own Korean convenience store brand at traditional stores.
“This export will be an opportunity for our company to promote the excellent quality of E-Mart24 to foreign countries,” said Baek Ji-ho, executive director of E-Mart24, adding that the retailer plans to expand its export channels to Australia, Hong Kong, and Southeast Asia with a goal of 5 billion additional sales this year.