Korean Retailer E-Mart24 Exports Private Brand

Korean retailer E-Mart24 announced earlier this month that it will export 14 I’m e private brand products to Australia and Hong Kong. The retailer plans to use this launch to expand its export sales to Southeast Asia and other countries.

The private brands exported to Australia will include 13 snacks and one toilet paper SKU. In Hong Kong, the toilet paper will be sold at JHC, a Hong Kong household goods retailer. This is the first time for the retailer to sell its own Korean convenience store brand at traditional stores.

“This export will be an opportunity for our company to promote the excellent quality of E-Mart24 to foreign countries,” said Baek Ji-ho, executive director of E-Mart24, adding that the retailer plans to expand its export channels to Australia, Hong Kong, and Southeast Asia with a goal of 5 billion additional sales this year.

Previous articleFood Lion’s Limited Time Originals Spring Fling
Next articlePerrigo Assures Availability of Store Brand Formula (COVID-19)
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.