PLMA’s 2020 Amsterdam Trade Show Moved to December

Earlier today Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) announced a new date for the trade associations European show. PLMA’s annual “World of Private Label” International Trade Show has grown to more than 3,600 stands and now represents manufacturers from nearly 70 countries. This show attracts buyers from supermarkets, hypermarkets, discounters, and importers and exporters from across Europe, Asia, Africa, and the Middle East. 

“In light of government announcements prohibiting large events such as trade shows during the Coronavirus crisis, I want to inform you that PLMA’s 2020 “World of Private Label”, which was originally scheduled for 26-27 May this year, has been postponed to 2-3 December (Wednesday-Thursday) at the RAI Exhibition Centre in Amsterdam.

Additional information about the new dates will be sent to you as soon as possible. In the meantime, if you have any questions, please contact our Visitor Department at or +31 20 575 3032.”

The move comes not long after PLMA postponed its 2020 Annual Meeting & Leadership Conference, which was planned for March 26-29, in Scottsdale, Arizona. The event will be held in October in conjunction with PLMA’s Annual Washington Conference.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.