Aldi UK Pours Unfiltered Sicilian Catarrotto Wine

As the British fervor for organic wine continues, with sales in the UK rising by 47% in 2019, shoppers can take a walk on the wild side of the vineyard with discount grocer Aldi’s first private brand unfiltered wine, the organic Forza Delle Natura Unfiltered Sicilian Catarratto.

This delicious white wine is an exciting first for the retailer as it continues to expand its organic wine range.

The Forza Delle Natura is a fresh organic white wine made with the hand-picked Sicilian Catarratto grape, renowned as an antique Italian grape variety. Available online and in stores now, this particular natural wine packs a punchy nose of crisp apple aromas. Crunchy green apple and a dash of lime lead on the palate which is rich in texture and a lemon drizzle cake finish.

To break down the trend even further, Aldi’s Mistress of Wine, Sam Caporn MW, explains the benefits of unfiltered wine and why this tipple is one to try:

Aldi’s Mistress of Wine, Sam Caporn MW

“Within the natural organic wine space, more winemakers are choosing to experiment further with filtration as techniques have advanced. Unfiltered wines are bursting with personality as by skipping the step of filtration they retain their full body and character, often displaying stronger fruit aromas and a richer color, which some winemakers fear can be stripped during the filtration and fining process.

Unfiltered wines have also been characterized as having an especially appealing texture and mouthfeel. Often unfiltered wines are synonymous with more premium wine labels, so to see an organic unfiltered wine for such good value is an exciting step in encouraging more shoppers to be adventurous in the wine aisle.”

For those eager to embrace the natural further, shoppers can try Aldi’s delicious organic wine range including as the Toro Loco Organic (£4.99) and the Organic Prosecco (£7.99), comforted by the knowledge they have made a more sustainable choice, without breaking the bank.

To find out more about Aldi’s delectable private brand organic wines, Aldi’s very own Aldiploma, the ultimate free resource for wine buffs, delves deeper into the world of organic wines in Module 6. 

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.