Publix Food For Sharing Features Private Brand


Late last week Publix concluded the Spring 2020 edition of its long-running Food for Sharing program. The Food for Sharing program gives shoppers the chance to donate food to help the hungry. Customers can choose one of three donation amounts, and Publix donates the predominately private brand food in that bundle to local food banks. More than $86 million in food has been donated since 2009 to help alleviate hunger in the retailer’s communities.

The Food for Sharing Spring 2020 Bundles where available in-store from February 26–March 8, 2020.

A local activation in my Publix in Charlotte, NC.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.