Kroger Sparkles With Unicorn Cookies

Loyal Kroger shoppers know and love the retailer’s private brand cookies Kaleidos. Similar to Trader Joe’s iconic Joe-Joe’s and of course Oreos, which are a traditional sandwich cookie with a creamy middle. Kaleidos come in a range of both every day and intriguing flavors including Original, Popping Candy, Mint, Golden, and Raspberry Crème, Not to mention the newest flavor Kaleidos Sparkly Unicorn Cookies. The sweet treat starts with purple cookies that are embellished with blue edible sparkles. The magical confetti cake batter flavor creme in the middle is light pink with blue and red specks.

These cookies seem to be tailor-made as a social media viral darling so it is no surprise that they have gotten some buzz.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.