One of our favorite things about seasonings is when they take on a life of their own, beyond what they were originally intended for. For example, for the past few years, a hot new food trend in Australia has been chicken-flavored seasoning salt. What started as a simple savory seasoning for roast chicken, designed to boost the natural flavor of chicken by mimicking the taste of chicken bouillon, suddenly became a national sensation when someone thought to sprinkle it over a basket of hot French fries. Now, chicken salt is available in practically every fish and chip shop down under. On a recent trip to Australia, the Trader Joe’s private brand product development team had a chance to try this flavoring phenomenon and knew at once that they had to bring it to its shelves. And they wanted to make sure everyone, not just chicken-eaters, could enjoy it. Thus, Trader Joe’s Vegan Chicken-less Seasoning Salt was born.
Made from a blend of sea salt, onion & garlic powder, turmeric, and a handful of other spices (celery seed, ginger powder, and black pepper, to be specific), this Seasoning Salt conjures the flavor of chicken without actually containing chicken (or any other animal-based ingredients, for that matter). Just like its Australian inspiration, it seasons chicken wonderfully but has a whole other life as a savory season-all. Sprinkle it liberally over french fries, Trader Joe’s Potato Tots, or try it on Cauliflower in this Tastes Like Chicken Vegan Cauliflower Steaks Recipe.
Vegan Chicken-less Seasoning Salt retails for $1.99 for a 3.3-ounce jar.