Late last week cooking and recipe website All Recipes published a story looking at the best of Kroger’s private brand products.

We Tried 47 Kroger Store-Brand Products — These Are the Best

These aren’t your average “store-brand” products.

We know — store-brand products aren’t usually worth getting excited about. But Kroger is changing that. According to a press release, Kroger offers over 30,000 Our Brands items, and we’ve found a few we’re excited about.

The company’s Our Brands lineup of private-label products is made up of the following brands: Kroger, Private Selection, Simple Truth, Simple Truth Organic, and HemisFares. This line-up provides a rich variety that’s rare in the world of store-brand products. From the economical Kroger brand products to the gourmet-quality Private Selection products to the health-conscious Simple Truth products, there’s a lot to choose from.

Lucky for you, we put the products to the test. We tried 47 products from Kroger’s store-brands, and we’ve determined our favorites. From pantry staples to snack food and beyond, keep reading to see our picks for the 12 best store-brand products from Kroger.

  1. Private Selection Black Forest Trail Mix
  2. Simple Truth Original Oatmilk
  3. Private Selection Black Truffle and Olive Oil Kettle Chips
  4. Private Selection Memphis Seasoning Rub
  5. Private Selection French Goat Cheese & Marinated Vegetable Thin Crust Pizza

Read the entire article…

Previous articlePB Careers: Lowe’s Home Improvement – Merchant, Prod Development
Next articleAhold Delhaize steps up Healthy & Sustainable Commitments
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.