This week Wawa and 2SP Brewing Company announced its partnership with Coppertail Brewing Company to debut a first-ever private brand craft beer scheduled to hit Wawa stores and local distributors across Florida on Thursday, February 20 with sales starting at 4:00 p.m.

As Pennsylvania-based companies, Wawa and 2SP Brewing Company named the beer “Snow Bird Reserve,” as a nod to local friends and neighbors who migrate South to escape the wintry weather to soak up some sun and can now enjoy a refreshing beverage by Coppertail Brewing Company, one of the region’s leading beer experts in the state of Florida – something locals can certainly enjoy and be proud of as well!

Handcrafted by Bob Barrar, Head Brewer, 2SP Brewing Company, Casey Hughes, Brewmaster, Coppertail Brewing Company and Michael McLaughlin, Wawa’s Concept Development Manager, and World Traveling Coffee Guru, the recipe is a robust porter with sweetness derived from malted barley, intensified by Wawa Winter Reserve Coffee and balanced by a hint of vanilla.

Mike Sherlock, Chief Product Marketing Officer, Wawa, Inc.

“With recently celebrating Wawa’s 200th store opening in the state of Florida, we’re grateful for 2SP Brewing Company’s introduction to longtime friends at Coppertail Brewing Company to collaborate on this innovative product that brings excitement to our Florida friends and neighbors,” said Mike Sherlock, Chief Product Marketing Officer, Wawa, Inc. “It’s just one more way for us to Fulfill Lives in our community.”

“When our friends at Wawa spoke about doing a beer for their family in Florida, we immediately knew we wanted to collaborate with Tampa natives, Coppertail. We have known Coppertail’s head brewer Casey Hughes for over 15 years and have collaborated with him a few times so we knew we could do something special. Adding Michael McLaughlin, the one and only coffee guru at Wawa into the mix, we created a very approachable Coffee Vanilla Porter. It was a great experience working with our friends and neighbors and we hope Floridians enjoy drinking it as much as we did brewing it.”

“We are honored to partner with Wawa and 2SP for this one-of-a-kind collaboration. To be able to work together with Bob who is both an incredible brewer and a longtime friend has been a blast. We can’t wait to premiere Snowbird Reserve to our city and show what we have been working on.” — Casey Hughes, Brewmaster, Coppertail Brewing Company. 

For the true beer enthusiasts, a firkin-tapping event will take place on Thursday, February 20, 3:45 p.m. at Wawa located at 3660 W. Gandy Blvd., Tampa, FL 33611, where customers can meet the brewers, get a first taste of the new brew and the first 100 customers can get their hands on the official Brew Tour t-shirt, as supplies last. 

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.