British retailer Sainsbury’s has introduced a new design for its private brand Taste the Difference Pomegranate Gin. The design created by BrandMe has a clear and consistent visual architecture and ownable brand codes, giving Sainsbury’s the opportunity to expand the range. Its flexibility allows the brand to live into different categories, stretch to seasonal events and gifting occasions.

As consumers’ perception of premium evolves with the times, the Taste the Difference brand continues to evolve to ensure it remains relevant to modern shoppers.

Previous articleA Love Letter to H-E-B Flour Tortilla’s
Next articleVelocity Conference: The Secrets to Developing Transparent Private Brands
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.