Late last week Perrigo announced the future retirement of Jeff Needham, Executive Vice President and President, Consumer Self-Care Americas (CSCA). Rich Sorota, currently Chief Executive Officer and President of Ranir, will be appointed Executive Vice President and President, Consumer Self-Care Americas, on March 23, 2020, at which point Mr. Needham will step down from his current role and serve in an advisory role until his retirement on September 30, 2020.
Mr. Needham has had a remarkable career since joining Perrigo in 1984, including leadership roles in marketing, business development, and Perrigo’s international businesses. In addition to building Perrigo’s highly successful CSCA business, Mr. Needham has become a highly trusted industry advisor.
“I am extremely proud and grateful to have had the privilege to be part of the Perrigo team for so many years as we have partnered with our retail and wholesale customers to grow the store brand business to where it is today,” commented Mr. Needham. “Perrigo is a great company with a business that brings tremendous value to consumers through our strong customer partnerships. I am confident that Perrigo’s growth trajectory and the ongoing development of our CSCA business will be well served by Rich’s leadership.”
Perrigo President and Chief Executive Officer Murray S. Kessler said, “I want to express my deep appreciation of Jeff and all that he has accomplished over his storied 36-year tenure with Perrigo. His leadership and dedication are intertwined with the history and success of Perrigo in addition to that of the store brand health and wellness industry. We greatly value Jeff’s significant contributions to Perrigo and the self-care industry and wish him well in his retirement.”
Kessler continued, “Following Perrigo’s acquisition of Ranir, it became apparent that Rich is an exceptional leader with the skills and experience to execute on Perrigo’s vision and strategy. I look forward to working with him on expanding our ‘national brand better’ offerings through innovation, executing against our self-care strategy, and driving profitable growth.”
Mr. Sorota has served as CEO and President of Ranir since July 2015. Mr. Sorota has a long history of experience in sales, marketing, and product development. While at BISSELL Inc., Rich served as Senior Vice President and General Manager for Global Sales and Marketing and then Executive Vice President of Global Commercial Operations. Previous roles included serving as President for HARMAN International, Senior Vice President and General Manager at The Scotts Miracle-Gro Company, and senior leadership roles in marketing and innovation for Philips Electronics and brand management at Procter & Gamble.
“I am honored for the opportunity to lead such a great business,” said Mr. Sorota. “As I have come to know Perrigo better following the acquisition of Ranir, I am even more excited about the long-term outlook for the company and its consumer self-care strategy. I look forward to working closely with the highly talented CSCA team to foster new innovation and drive profitable growth in this business.”