JCPenney is unfolding a new assortment of jeans with a complete reimagination of its a.n.a private brand, focused on the denim customers love and a size-inclusive selection for all body shapes and sizes. The brand’s new look is the result of extensive customer research and establishes a.n.a as the retailer’s denim lifestyle private brand for women.
Under the direction of Michelle Wlazlo, executive vice president and chief merchant, the retailer has been focused on strengthening its iconic private brands according to the five lifestyles that resonate with customers and how they want to shop: Move, Chill, All Day, On Point, and Shine.
“With the reimagination of our a.n.a brand to be more denim focused and friendly, we will continue to establish ourselves as a destination for casual apparel and accessories,” said Wlazlo. “We are confident this new selection will help customers find the elusive perfect pair of jeans, in just the right size and style preference.”
New a.n.a products were created by experienced, JCPenney product and design teams, who utilized real-time customer feedback to ensure the selection is nothing short of what denim shoppers want. The expanded collection touts Honestly Good Jeans, with 15 fits in more than 80 washes in missy, petite, plus, and tall categories. Sizes 2-24W became available February 6 in stores and online, with the full online assortment carrying sizes 2-30W and tall sizing available March 1.