Today I am excited to announce the next speaker for the 2020 edition of Velocity: The My Private Brand Conference taking place May 11-13, 2020 in Charlotte, NC at the Le Meridien Hotel.
Over the next few weeks, we will announce the entire agenda and I promise this year will be bigger, better and more groundbreaking. Our next speaker is:
Jason Ulichnie is the Vice President of Own Brands for Schnucks Markets where he oversees Own Brand new product development, product testing, packaging design, and in-store merchandising. Before joining Schnucks in 2017, Jason spent three years as VP of Own Brands for Southeastern Grocers where he spearheaded the development and launch of the SE Grocers family of brands. Before SEG, Jason spent six years at Walmart US where he held various leadership positions in Marketing, Merchandising, and Private Brands. He holds a BBA in Marketing from the University of North Texas and an MBA in Marketing from the University of Texas at Dallas.
He will present
Cashing Checks and Breaking Necks
How Schnuck Markets took an Own Brand program on life support and turned it into a strategic weapon. From early assessment, planning, and strategy to win the hearts and minds of non-believers, Jason walks you through his approach step-by-step.
DON’T MISS OUT ON EARLY BIRD PRICING!
THE RATE ENDS 3.13.20
Velocity: the My Private Brand Conference is a 2.5-day curated event focused exclusively on retailer-owned brands with an audience of more than 200 industry leaders in Charlotte, NC. Our goal is to bring together the brightest minds in private brand to give talks that provoke conversations that matter.