Today I am excited to announce the first speaker for the 2020 edition of Velocity: The My Private Brand Conference taking place May 11-13, 2020 in Charlotte, NC at the Le Meridien Hotel.

Over the next few weeks, we will announce the entire agenda and I promise this year will be bigger, better and more groundbreaking.

Our first announcement is Ankit Patel the VP, Merchandising for Boxed.

Ankit started with Boxed in 2016 and has held roles within merchandising and supply chain.  Currently, he leads the branded merchandising and private label teams whose primary focus is on assortment, trade marketing, developing vendor partnerships and growing Boxed’s Prince & Spring brand.

Prior to Boxed, Ankit was at Georgia-Pacific where he most recently led pure click e-Commerce sales; he started GP in a customer supply chain role.  Before GP, he also spent time at Frito-Lay in manufacturing, Polo Ralph Lauren in distribution, and in the third-party logistics industry focusing on implementations of new clients.  He graduated from Penn State with a degree in Operations Management.

Ankit has been married to his wife Priya for 8 years and their prized possession is their 6-year-old Mini Goldendoodle Maui; they currently reside in New York, NY.  Their favorite hobby is to eat their way through the world from visiting hole in the wall establishments to enjoying fine dining.

Ankit will present

Building Brands & Disrupting the Private Label Paradigm

In this session, Ankit Patel, VP of Merchandising at Boxed, will discuss the disruptive retailer and its new strategies for creating successful private brands. Ankit will challenge the traditional private label paradigm and challenge attendees to transform their approach going forward.


Velocity: the My Private Brand Conference is a 2.5-day curated event focused exclusively on retailer-owned brands with an audience of more than 200 industry leaders in Charlotte, NC. Our goal is to bring together the brightest minds in private brand to give talks that provoke conversations that matter.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.