My Private Brand Announces 4 Events for 2020

2019 was an excellent year for both private brand and My Private Brand. Now in its twelfth year, MPB continues to grow and lead the industry with first to market stories and powerful thought leadership.

The Velocity Conference and Vertex Awards continued their impressive growth with record-setting attendance and awards entries. The inaugural edition of the Velocity Europe conference hosted retail and private brand executives from around the world in Lisbon Portugal to learn, debate, and network.

2020 is well underway, and we have been diligently working to put together an exciting collection of events.


Velocity: the My Private Brand Conference

This year will mark the fourth anniversary of the groundbreaking Velocity: The My Private Brand Conference. This year’s event is rescheduled to August 3-5, 2020, at the Le Meridien Hotel in Charlotte, NC. The event is a thought leadership forum dedicated to private brand strategy, development, manufacturing, quality, design, and management.

The conference has featured an exclusive lineup of speakers from the world’s top retailers, including Walmart, Kroger, Publix, Ahold Delhaize, and dozens more. 

In 2020, the conference continues to be committed to pushing the industry forward, disrupting the conversation, and creating unparalleled one-one connections.


The Vertex Awards

In 2020 the Vertex Awards will celebrate the winners with two awards ceremonies.


The Vertex Awards North & South America Ceremony will be August 4, 2020, at the Le Meridien hotel in Charlotte, NC. The ceremony will be at the end of the first full day of the Velocity Conference, with a rooftop cocktail party to follow.


The Vertex Awards Europe, Africa & Asia Ceremony will be our first black-tie gala. The event will be Wednesday, May 27, 2020, at the W Hotel in Amsterdam. The ceremony will follow cocktails and a three-course dinner.

Space is limited to 100 total guests. This event will sell out. Don\’t delay!


The 8th edition of The Vertex Awards will open for entry Monday, November 16, 2020.


My Private Brand
Sustainability Summit 2020

This year we will introduce our first one day summit. The My [Private] Brand Sustainability Summit will be October 15, 2020, at District Hall, in Boston, MA. The goal is to ask questions and challenge existing answers about sustainable packaging, equitable/ethical sourcing, and authentic marketing.

Velocity Europe

And finally, the groundbreaking Velocity Europe will return in 2021 as a biennial event. We are currently exploring locations, themes, and speakers for the next conference.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.