In a first-of-its-kind partnership, Sephora has joined with Starboard Cruise Services, an LVMH sister company, to retail Sephora’s private brand, Sephora Collection on a selection of ships.
Offered in the ship’s beauty shop, the Sephora Collection features makeup options for lips, eyes and face, including beauty tools, brushes and skincare products. The collection is available in a stand-alone, branded gondola that encourages cruise ship guests to try, test, and play. Sephora’s open-sell environment complements Starboard’s retail experience, “known for engaging, specially trained beauty experts who encourage discovery and assist guests with personalized consultations and makeovers.”
“We are extremely pleased to welcome Sephora, a global beauty industry leader, and look forward to providing guests with even more beautiful possibilities onboard,” stated Lisa Bauer, Starboard president and CEO. “As an LVMH company, Starboard provides our cruise line partners with unique opportunities that are not available with any other cruise retailer.”
Sephora Collection’s CEO, Samantha Etienne, said, “The Sephora Collection is available to consumers onboard cruise ships for the first time; it’s a relationship that could have only happened with Starboard.”