Kroger announced today its top food trend predictions for 2020, insightfully curated by its culinary experiences team and Private Brand team.

Kroger’s Top Five Trends for 2020: 

1. NOWstalgia
Consumers are increasingly seeking out foods and flavors that bring back fond childhood memories. New foods will continue to be added to grocery shelves that deliver nostalgic flavors in a reimagined way—charming customers of all ages and generations.

This month, Kroger is launching a new way for its customers to share their favorite food memories with the launch of Noshtalgia, a new podcast hosted by acclaimed cookbook author and television personality Danielle KartesNoshtalgia is now available to stream on Apple Podcasts, Google Podcasts and other podcast platforms.

Products to Try: Kroger Peanut Butter & Jelly Ice Cream, Kroger Black Cherry Root Beer Float Ice Cream, Kroger Edible Cookie Dough, Kroger Mini Alphabet Cookies, Private Selection Mac & Cheese Sauces, Simple Truth Orange Cream Seltzer Water, Simple Truth PB&J Bites

2. Food as Medicine
Americans’ stress levels reached a record high in 2019.1 With more than half of U.S. adults reporting they experience stress during “a lot of the day,” overall self-care—including preventive, emotional, cognitive and physical health—is top of mind for consumers. As individuals of all ages are increasingly customizing their lifestyles and food choices to achieve health and wellness goals, new solutions and products will continue to be added to grocery shelves that positively impact day-to-day energy, mood and health.

To help customers manage their general wellbeing and chronic conditions like diabetes, heart disease and cancer, Kroger Health is piloting a new food prescription program, inviting primary care physicians to refer patients to Kroger Health experts for individualized nutrition counseling and personalized food recommendations. Customers can then fill their food prescriptions at Kroger stores in select markets with dedicated support from the Kroger Health nutrition team.

Products to Try: Simple Truth Raw Almonds, Simple Truth Freeze Dried Strawberries, Simple Truth Organic Cold Pressed Juice, Private Selection Protein Pancake Mix, Private Selection Frozen Edamame, Kroger Prepped Spaghetti Squash, Kroger Probiotic Dried Berries, Kroger Adorbs Easy Peel Mandarins

3. Flexitarian Foods
While only 6% of Americans practice a full-time vegetarian or vegan lifestyle, a growing number of consumers are embracing flexitarian living, prioritizing healthier food choices and reducing their intake of meat and dairy products.

Kroger’s new Simple Truth Plant Based collection of fresh, delicious, animal-free food will continue to expand in 2020, offering vegetarian, vegan and flexitarian shoppers a greater selection of accessible and affordable choices.

Products to Try: Simple Truth Emerge Plant-Based Meatless Grinds and Patties, Simple Truth Plant Based Chocolate Chip Cookies, Simple Truth Organic Oat Milk, Simple Truth Organic Plant-Based Sour Cream, French Onion Dip, Cream Cheese, Butter, Bolognese Sauce and Alfredo Sauce

4. Global Flavors
From the classic taste of a Cuban sandwich to the irresistible spice of a Peruvian aji pepper, consumers can expect to see a growing selection of products inspired by global flavors. Millennials are driving this globetrotting trend by prioritizing travel more than previous generations. In 2019, the average millennial (ages 21 to 37) planned to take roughly five trips throughout the year, including more international trips (2.7) than both GenXers (2.0) and Boomers (1.5). This trend is expected to grow in the decade ahead, as both millennials and their Gen Z counterparts explore the globe and return home with new global foods, flavors and cooking styles to share with family and friends.

Products to Try: Private Selection simmer sauces inspired by India, Malaysia and Morocco, Private Selection Filipino Pork Lumpia Spring Rolls, Private Selection Peruvian Aji Amarillo Hot Sauce, Private Selection Korean Inspired Gochujang Wing Sauce, Kroger Cuban Sandwich Kettle Chips

5. Food for Good
In today’s socially conscious environment, customers are more interested than ever before in the values of the brands they support. In fact, more than half of consumers will choose to spend their money with companies that are helping to make the world a better place. In the coming year, consumers can expect a growing selection of products that support responsible sourcing, inclusion and sustainable packaging.

Kroger plans to continue to expand its portfolio of Fair Trade Certified products in 2020, as well as complete its plan to standardize date labels for its Our Brands food products, reducing food waste by providing simpler, easier-to-understand product quality and safety information as part of its Zero Hunger | Zero Waste social impact commitment.

Products to Try: Fair Trade Certified Simple Truth Organic Cold Brew Vanilla Arabica Coffee, Simple Truth Organic Dark Chocolate Hazelnut Croquant Bar, Simple Truth Organic Sea Salt & Toffee Almonds, Simple Truth Organic Chamomile Lemon Tea, Simple Truth Organic Cane Sugar, Simple Truth Organic Virgin Coconut Oil, Simple Truth Organic Coconut Water

Previous articleSephora Launches Private Brand Beauty at Sea’
Next articleEggs-traordinary Private Brand from Waitrose
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.