Albertsons has named Alice Chan to the new role of VP of sales and marketing for own brands. Chan spent 16+ years at Pepsi, culminating in the role of senior director of sales strategy for its Frito-Lay division. She joins the retailer’s new CEO, Vivek Sankaran, who also came from Pepsi/Frito-Lay.

Sankaran recognized private brand sales growth as a pillar of Albertson’s strategic plans, establishing the goal of growing private brand to 30% of sales from 25.6% at the end of its fiscal third quarter. In September, the retailer named Chad Coester as SVP of own brands after his predecessor, Geoff White was named chief merchandising officer.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.