A quarter (24%) of the United Kingdom admit they want to improve their diet to enhance their overall gut health, British grocer Waitrose has introduced a ‘Love your Gut’ private brand range to support customers with this choice.
In addition to the current line of products that are known for being good for gut health, a selection of new products with clear gut health benefits to help shoppers make smart and informed choices are being launched. Developed by nutritionists, these include two delicious soups – available now – and two Kefir drinks which will arrive online and in stores in March.
Available in two flavors, the soups support a healthy and balanced digestive system thanks to the active ingredient, chicory inulin. The tangy and fresh Carrot, Apple & Tumeric Soup with Cider Vinegar is a delicious blend of carrot, apple, coconut milk and cider vinegar finished with a sprinkle of turmeric, while the hearty and nourishing Multigrain Soup is made from chickpeas, millet, pearl barley and lentils in a rich and savory tomato sauce.
The two new kefir drinks support a healthy and balanced digestive system* and will be part of Waitrose’s new range. Available in two refreshing flavors – Mango & Passionfruit and Strawberry with a hint of Elderflower – both drinks will carry the Good Health logo and are a good source of calcium and protein.
As reported in the latest issue of Waitrose & Partners Health magazine, “The microbiome is having its moment”. Gut health is increasingly popping up on shoppers’ personal health agenda and shoppers are faced with a range of probiotics and advice on how to nourish their gut. To help customers with ways to improve their gut health, and also tackle the – sometimes confusing – terminology, Waitrose & Partners nutritionist Jo Lunn shares her top tips:
Prioritize calcium to support your digestive system (700mg a day is advised for adults aged 19-64: 200ml milk contains 250mg and 100g steamed tofu contains 510mg)
Aim for 12g of wheat, barley and oat fiber a day (found in whole meal bread and porridge). It improves your digestive health
Boost your intake of chicory inulin. Added to many products, it’s a type of fiber that improves stool transit time, supporting a healthy gut. Sprinkle Waitrose & Partners Milled Golden Flaxseed with Maca, Cacao & Chicory Inulin onto your daily porridge or smoothie
Keywords to look out for:
Probiotics: Anything that contains live bacteria – for example, live yogurt or fermented or vinegary food
Microbes: Microorganisms, especially bacteria, aka gut flora in the stomach
Bioavailability: The proportion of a substance that enters the circulation and has an effect when introduced into the body