Giant Food Debuts Artie Private Brand Wine

Giant Food Launches New Wine Line, “Artie” at Virginia Stores

Ahold Delhaize owned grocer Giant Food announced last week the launch of Artie wines, a new private brand of wine with a clever and fun design.

The new line borrows the design from a 2012/13 award-winning design by Lavernia & Cienfuegos for Delhaize.

Artie is exclusively available at 57 Giant stores in Virginia and made up of four fun varietals from around the globe.

  • 2018 Chardonnay (South Africa): Tropical and refreshing with tasting notes of ripe apple, apricot, melon and tropical fruits.
  • 2017 Cabernet Sauvignon (Australia): Fruity and spicy with hints of bramble, cherry and blackcurrants with spices.
  • 2018 Pinot Grigio (Italy): Crisp and refreshing with tasting notes of apple and pear.
  • 2018 Sauvignon Blanc (France): Fruity and zesty with flavors of lime, apple and gooseberry.

Each bottle design features a playful cork icon to highlight the wine’s country of origin. Artie is priced between $6.99-$9.99 per bottle, making it affordable to enjoy on any occasion and an approachable option for consumers who may be new to wine to try different varieties.

Jeffrey Pygott, in-store wine buyer at Giant Food, has spent over 30 years tasting wines from around the globe. Pygott tastes and hand-selects every wine available on Giant store shelves, including the latest, Artie wines.

“We are thrilled to bring Artie wines, an easy-to-drink, affordable and lighthearted line, to our shoppers in Virginia,” said Jeffrey Pygott, Category Manager – Beer & Wine at Giant Food. “These wines are a great way to explore different wine varietals and pair with various favorite foods with family and friends.”

To celebrate the launch, Giant is offering a 10% off Mix & Match deal on 6 bottles or more of any wine in the store.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.