Ahold Delhaize owned grocer Giant Food announced last week the launch of Artie wines, a new private brand of wine with a clever and fun design.
The new line borrows the design from a 2012/13 award-winning design by Lavernia & Cienfuegos for Delhaize.
Artie is exclusively available at 57 Giant stores in Virginia and made up of four fun varietals from around the globe.
- 2018 Chardonnay (South Africa): Tropical and refreshing with tasting notes of ripe apple, apricot, melon and tropical fruits.
- 2017 Cabernet Sauvignon (Australia): Fruity and spicy with hints of bramble, cherry and blackcurrants with spices.
- 2018 Pinot Grigio (Italy): Crisp and refreshing with tasting notes of apple and pear.
- 2018 Sauvignon Blanc (France): Fruity and zesty with flavors of lime, apple and gooseberry.
Each bottle design features a playful cork icon to highlight the wine’s country of origin. Artie is priced between $6.99-$9.99 per bottle, making it affordable to enjoy on any occasion and an approachable option for consumers who may be new to wine to try different varieties.
Jeffrey Pygott, in-store wine buyer at Giant Food, has spent over 30 years tasting wines from around the globe. Pygott tastes and hand-selects every wine available on Giant store shelves, including the latest, Artie wines.
“We are thrilled to bring Artie wines, an easy-to-drink, affordable and lighthearted line, to our shoppers in Virginia,” said Jeffrey Pygott, Category Manager – Beer & Wine at Giant Food. “These wines are a great way to explore different wine varietals and pair with various favorite foods with family and friends.”
To celebrate the launch, Giant is offering a 10% off Mix & Match deal on 6 bottles or more of any wine in the store.