Aldi announced this week that 80 Simply Nature private brand products have earned the Good Housekeeping Nutritionist Approved Emblem. Simply Nature products are Non-GMO Project verified, free from 125 ingredients and many are organic. All Aldi private brand foods, including the Simply Nature line, are free of artificial colors, partially hydrogenated oils (PHOs) and added MSG.


Among the Simply Nature products to receive this symbol for their simplicity, transparency and innovation are Organic Grass Fed Ground Beef, Organic Chicken Breasts, Organic 100% Pure Avocado Oil, Organic Chicken or Beef Bone Broth, Organic Black Bean Spaghetti, Organic Quinoa and Knock Your Sprouts Off Sprouted 7-Grain Low Sodium Bread. Shoppers can easily spot these Simply Nature products by looking for the green Emblem on shelves.

Simply Nature offers shoppers a wide array of healthy food choices, at the low prices Aldi customers know and love. The Good Housekeeping Nutritionist Approved Emblem allows consumers to make informed food choices knowing these Aldi private brand products have been carefully evaluated by registered dietitians at the Good Housekeeping Institute Food & Nutrition Lab.

Scott Patton, Aldi Vice President of Corporate Buying

\”We know customers are looking for high quality, healthy food choices at affordable prices. The Simply Nature brand delivers on both,\” said Scott Patton, Aldi Vice President of Corporate Buying. \”At Aldi, the Simply Nature brand is rooted in better-for-you ingredients, and we\’re proud to have 80 Simply Nature products backed by the Good Housekeeping Nutritionist Approved Emblem.\”

\”The Good Housekeeping Institute is excited to continue working with Aldi to help make shopping for healthy food easier than ever,\” said Laurie Jennings, Director of the Good Housekeeping Institute. \”The Good Housekeeping Nutritionist Approved Emblem shines a spotlight on products that meet a rigorous set of criteria established by our in-house registered dietitian, including a high level of nutrition, transparency on marketing claims and a focus on whole ingredients. Of course, they have to taste good too, and needless to say, we\’re big fans of every Aldi product we tested!\”

The Good Housekeeping Nutritionist Approved Emblem is the latest of four honors earned by Aldi private brands from Good Housekeeping in the past two years. In 2019, more than 50 Little Journey products, the exclusive Aldi brand of premium baby and toddler essentials, earned the Good Housekeeping Seal. Additionally, in 2018, the entire liveGfree brand of everyday gluten-free foods received the Good Housekeeping Seal, as did more than 20 Never Any! meats, which are certified by the USDA as raised antibiotic-free with no added hormones or steroids, and no animal by products (vegetarian fed).

The Good Housekeeping Seal is one of many recognitions and awards Aldi products have earned. In fact, 1 in 3 of the retailers private brand products are award-winning.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.