Jumbo Commits to On the Way to PlanetProof Produce

From January 1, 2020, all Dutch fruit and vegetables are certified by Jumbo On the Way to PlanetProof . This means that the growers that supply Jumbo private brand produce more sustainably: better for nature, the environment and climate. Specifically, it is about cleaner air, a rich and fertile soil, good water quality and maintaining a pleasant living environment for birds, bees and other insects. In 2016, Jumbo made agreements with Greenpeace about the gradual sustainability of potatoes, vegetables and fruit (fruit and vegetables) from the Netherlands. The aim was to ensure that the full range would fall under the On the Way to PlanetProof label from 1 January 2020. For fruit and vegetables from Dutch soil, Jumbo has succeeded. 75% of the supply of Dutch potatoes is now On the Way to PlanetProof certified;

“The complete sustainability of our Dutch fruit and vegetable shelf is an achievement that we are proud of,” says Olaf de Boer, Commercial Director. “We are constantly taking steps to further improve our range and thereby demonstrate that the products on our shelves have been produced with care for people, animals and the environment. In addition to making our fruit and vegetables offer more sustainable, we are also working hard to make our dairy shelf and meat range even more sustainable. We are guided in this by the principle that products that are on the shelves at Jumbo must be affordable for as many people as possible and that their production is feasible for the farmer. ”

“Towards increasingly sustainable fruit and vegetables Plant products with the On the Way to PlanetProof quality mark are produced in a more sustainable way, with attention to nature, the environment and climate. For example, the quantities of fertilizer and plant protection products to be used are subject to strict limits, a good living environment is being worked on on and around farms for birds, bees and other insects, and as much renewable energy as possible is used from renewable sources. The share of fruit and vegetables from Dutch soil at Jumbo is approximately 60 percent, depending on the season, among other things. From week 5 the quality mark is also visible in the stores on a number of products and on the shelf.

Happy bees On the Way to PlanetProof uses criteria for the preservation of bees and bumblebees. Jumbo also joined the Bee Deals in 2014. With its suppliers and various growers for hard and soft fruit, friendly measures are applied in business operations. Examples are sowing flowery edges and placing insect hotels. 32 growers have now joined Bee Deals.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.