Enter the Vertex Awards and Win!


The $249 Standard entry fee
expires 1.17.2020

The 7th Annual Vertex Awards competition is opens for entries from Friday, November 22, 2019, to January 25, 2020. The Vertex Awards is the first and only worldwide competition devoted exclusively to private band packaging design in all of its many forms. It is open to the entire global community involved in the creation and marketing of private brand packaging. To be eligible for the awards, the packaging design must have been created or released from November 1, 2018, to November 30, 2019.

This year, Vertex celebrates seven years of stunning design, innovation, and excellence. In that time, we’ve awarded more than 400 trophies to over 100 retailers and 76 agencies around the world.

Last year we added two new awards the Retailer of the Year award for Europe, Asia, The Middle East, Oceania, and Africa and the Retailer of the Year award North America, Central America, and South America.

In 2020 we are introducing the Agency of the Year award. The honor will be bestowed upon the studio, agency, or in-house team that receives the most overall points for wins across all categories.

Each year, The Vertex Awards attracts the best private brand packaging from around the world. Which is then judged by an international jury of 18 world-renowned creative directors, package designers, and marketing chiefs.

Winners will be announced in mid-May, and their designs published shortly afterward. Each year the Vertex Awards winning designs are also published in a hardcover book available on Amazon.

The $249 Standard entry fee expires 1.17.2020

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.