The Top 20 Private Brand Stories of 2019

2019 was arguably a defining moment of a new golden age of private brand year for Private Brand and a great year for My Private Brand, readership and subscribers grew significantly making the site the most widely read daily Private Brand publication in the world. The Vertex Awards celebrated its 6th anniversary with a record number of entries as well as new Retailer of the Year honorees. The Velocity Conference moved to the spring and almost doubled in size. We spent a groundbreaking three days in Lisbon for the inaugural  Velocity Conference to Europe. Stay tuned for several big announcements on our exciting plans for 2020.

We continued to push the envelope with first to market stories, insights, and strategy including stories on Amazon, Kroger, Target, Walmart, and Shoprite just to name a few.

Looking back on 2019, these are the top 20 read stories on My Private Brand.

  1. Dig Deeper to Understand Amazon’s Private Brand Strategies
  2. Amazon Private Label (Click Bait Headline Here)
  3. Target Kills Archer Farms & Simply Balanced & Launches Good & Gather
  4. Vertex Awards 2019: Best Of Show & Publishers Choice Winners
  5. Kroger Chairman & CEO McMullen Bullish on Private Brand
  6. Walmart Eyes Bigger Mission in Private Brand Growth
  7. Waitrose Redesigns and Relaunches No.1
  8. Amazon – When is a Label not a Private Brand?
  9. Vertex Awards 2019: Gold Winners
  10. ShopRite Dramatically Rethinks its Private Brand Portfolio
  11. Boxed.com: The Biggest, Sweetest, and Most Extraordinary Private Brand
  12. Groundbreaking Velocity Europe Debuts
  13. Staples Dramatically Reinvents Itself and Its Private Brands
  14. Aldi Advent Calendars are Back – Wine, Beer, Cheese & More
  15. Amazon Retail Chief Jeff Wilke Defends Private Brand
  16. Target Launches Earth Friendly Brand Everspring
  17. Tesco’s Jack’s Private Brand With a British Accent
  18. Bed Bath & Beyond Debuts Bee & Willow Home
  19. CVS Eliminating Chemicals of Concern from Private Brand Sunscreens
  20. Store Brands Now Lead in Package Design
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.