Sneak Peek! Inside Target’s Spring Private Brand Exclusives

Winter’s in full swing, but with a new year on the horizon, the team at Target is dreaming of fresh starts, tranquil moments and all things spring. There’s no better time to give your home a mini refresh—and they have just the thing. Target’s spring home collection will have shoppers breathing new energy into their favorite spaces, brightening up their bedroom or bath and basking in sunny ambiance.

“After the holiday hustle, our guests are craving a calm, organized environment,” says Jill Sando, Target senior vice president and general merchandise manager, Apparel and Accessories and Home. “Our spring Home collection is bursting with new Target-exclusive pieces, including Hearth & Hand with Magnolia’s first foray into furniture. With tons of crisp whites, soft neutrals, natural textures and hand-painted floral embellishments, our guests can transform their everyday spaces into quiet retreats. It’s an affordable refresh for their homes and a breath of fresh air to start the New Year right.”

The collection starts rolling into Target stores and Target.com later this month, but in the meantime, take a look.

Stylish foundation
Hearth & Hand with Magnolia is expanding into furniture. From hairpin console tables and accent benches to dining chairs, the Joanna Gaines-designed pieces will add a touch of casual elegance to any room of your home.

Neutrals + naturals
Create a relaxing getaway by layering plenty of fresh whites, textured neutrals, and soft hues. And bring a hint of the outdoors inside by adding natural materials like woven grasses, bamboo, rattan, raw wood, and linen.

In bloom
For a pop of color to brighten any palate, go floral. Target in-house artists hand-painted a variety of beautiful floral prints for this collection. And for an even more lush look, layer in faux greenery or delicate dried stems.

Warm wovens
Part of creating that calming oasis? Containing the clutter! Target’s array of woven baskets, trays, bowls and vases do double-duty: keeping customers organized and looking great in their space. Select Opalhouse private brand pieces are even hand-crafted by Rwandan and South African artists. Like Target’s partnership with Nest, this work with All Across Africa and Wonki Ware allows the retailer to support and empower artisans around the globe and bring truly unique products.

Sleep easy
Little updates can go a long way. To bring a cozy sense of peace to a bedroom, layer subtle floral patterns with soft blues and textured throws. Pillows and throws start at just $15.

Bathroom bliss
Extend the tranquil vibes to the bathroom with fresh towels, storage, shower curtains and more.

SOURCEA Bullseye View
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.