Salt Lake City, Utah based Associated Food Stores (AFS) and Vimax Media have established a cooperative Private Brand content marketing program promoting Associated Retail Operations (Macey’s, Lin’s, Dan’s, Fresh Market and Dick’s Market), Brookshire Brothers, Stater Bros., Price Chopper and Roche Bros private brands. The program includes custom branded recipes, images and video development designed for social and digital media and in-store marketing initiatives. This effort is designed to aggregate the marketing efforts of the independent retailers and wholesalers which will bring efficiencies and cost savings to a vital part of their businesses.
This program is a continuation of a previously established AFS and Vimax Media content subscription program consisting of aggregated weekly food-related content that is available to AFS corporate banner and independent member stores. This content is part of a growing partnership between these groups to provide omnichannel marketing solutions to both AFS wholesalers and retailers in efforts to boost customer engagement, drive in-store visits and build their brands, offering quality content at an affordable rate.