Celebrate the Holidays with Trader Joe’s Cookies

Baking, caroling, snowshoeing…when it comes to winter pastimes, Trader Joe’s may not be able to help with all of them. But they have some great ideas for baking, Trader Joe’s Trio of Cookie Baking Mixes delivers triple the opportunities for culinary coziness. The different mixes—chewy Toffee Oat, warm Cinnadoodle, and luxurious Triple Chocolate—come to life with the addition of eggs, butter, milk, and just a bit of elbow grease. What’s more, they’re packed in glossy tins that are perfect for building a gift basket (or better yet, popping into a reusable Trader Joe’s grocery bag).

Strap on your snowshoes, sing fa-la-la, and head to your neighborhood Trader Joe’s, where each 30-ounce Trio of Cookie Baking Mixes are available for $8.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.