2019 Shanghai Private Label Fair Opens

2019 Shanghai Private Label Fair Grand Opening (PRNewsfoto/International Sourcing(ShangHai)

The Shanghai Private Label Fair, sponsored by International Sourcing(ShangHai)Advertising CO.LTD, opened yesterday December 10, 2019, in the Shanghai New International Expo Center. The exhibition is co-sponsored by Private Label Specialty Committee of Shanghai Licensing Association (PLSC) and the US Private Label Manufacturers Association (PLMA).

With an exhibition area of nearly 50,000 square meters, the show features 1,000 exhibitors from around the world, 2000 booths (+59% compared to last year) with buyers from 42 countries and regions around the world.

This year’s edition of the Shanghai Private Label fair includes four pavilions: N1 non-food hall, N2 integrated exhibition hall, and N3/N4 comprehensive food hall. A separate themed pavilion named the “Fresh Food in Modern Retail Fair” will be launched in N5.

The rapid growth of the market for fresh ingredients products, fully demonstrated the importance and consideration given to fresh products by the domestic retail industry but also foreshadows the great potential for fresh food in the retail sector. More than 200 exhibitors will attend the Fresh Food in Modern Retail Fair.

The Integrated Food Hall continues with its growth trend, this year the number of exhibitors increased by 75% with the result that all exhibitor booths were sold out within the first half of the year.

In order to provide the superior value-for-money products to visitors of the PLF, the Organizing Committee has created the “PLF HOME Reserve” exhibition area, which integrates the annual private label outstanding product selection, retailers, and supplier.

The China Private Label Awards (Gold Star Award) Awards dinner will be held that evening, and this year it will feature seven award categories such as Strategic Planning Award, Category Development Award, Product Innovation Award, Packaging Design Award, Green Product Award, Shopper Marketing Award, and Word-of-mouth Private Label Retailer Award.

For this year’s competition, the Organizing Committee had 176 product submissions and 58 companies represented, and among them, retailers accounted for 80%, suppliers and other enterprises accounted for 20%. Products ranged from food and beverage, rice grain and oil products to daily necessities, baby, beauty, 3C electrical appliances, etc.

This time the selection criteria were updated to promote the positive development of China’s private label products.

This year, green and healthy organic food was the criteria to select food products while for non-food products, we pay more attention to the use and development of environmentally friendly materials.

Previous articleWalmart Extends Better Homes & Gardens License
Next articleKroger and Walgreens Form Group Purchasing Organization
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.