The Vertex Awards Add Agency of the Year Honor

In 2020 Vertex celebrates seven years of stunning design, innovation, and excellence. In that time, we’ve awarded more than 400 trophies to over 100 retailers and 76 agencies around the world. The 7th Annual Vertex Awards the competition features four brand categories: New Brand, Redesigned Brand, Licensed or Co-Brand, and Holiday or Limited-Edition Private Brand as well as 29 individual categories covering every possible private brand product from traditional packaged goods and fresh, to home improvement, fashion, and alcohol.

This year’s competition also includes the addition of an exciting new award, the Agency of the Year. The honor will be bestowed upon the studio, agency, or in-house team that receives the most overall points for wins across all categories.

The new award joins the Publishers Choice, Best of Show, the Retailer of the Year award for Europe, Asia, The Middle East, Oceania, and Africa and the Retailer of the Year award North America, Central America, and South America as the pinnacle of private brand design.

The competition is open for entries through January 25, 2020.

The Early Bird $199 entry fee expires 12.13.19


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.