Trader Joe\’s 12 Days of Beauty a curated Beauty Collection

\"\"Trader Joe\’s is fully committed to Advent calendars this year. In addition to its now-legendary wine calendar and cheese calendar the iconic private brand grocer has released a brand-new calendar targeted squarely at beauty customers.

The retailer has released Trader Joe\’s 12 Days of Beauty a curated Beauty Collection which includes many of their most popular beauty products Warm Vanilla Body Butter, Pomegranate Moisturizing Lip Balm, Cranberry Cider Shimmer Body Wash, and Rose Facial Oil.

If they can’t find it at their local TJ’s hopeful shoppers can find the $20 calendar on eBay courtesy of entrepreneurial fans who are now selling it for as much as $69.50.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.