Ticket Sales Open For Velocity Conference 2020

Today, I am excited to announce that tickets for the 4th annual  Velocity: The My Private Brand Conference are now available. The conference will return to Charlotte, NC May 11-13, 2020, at the Le Méridien hotel. Early Bird registration runs through February 14, 2020, and costs $1395. Standard registration is $1,695 for standard registration and $1,195 for retailers.

Velocity will once again bring together industry leaders to accelerate the pace of change and uncover private brand’s potential to win. With exclusive speakers from top retailers, as well as challengers and thought leaders, the conference is guaranteed to educate and inspire.

The conferences bring together the best and the brightest to reveal the latest insights and strategies you need to compete. Past speakers have featured executives from Walmart, Publix, Kroger, Ace Hardware, Fresh Direct, Staples, Boxed.com, Petsmart, Office Depot, and the Navy Exchange.

Velocity offers a focused single-track schedule with keynote level speakers in every slot. The intimate single-track format allows participants the opportunity to meet the retailers and network with their peers, share best practices and build strategic partnerships. In this unique format, we bring together manufacturers, suppliers, agencies, service providers, everyone from the birth of the product to the moment it hits the store shelf.

This year’s curated Velocity Innovation Expo will expand from 20 to 30 tabletops including exhibitors from private brand manufacturers, software providers, agencies and service providers. Tables are selling fast so book yours today.



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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.