Ethical Sourcing for Private Brands Webinar

    According to the Food Marketing Institute, 42% of consumers feel they’ve eaten well when they consume foods and beverages that are produced in an ethical way, up 5% in the last year. To support these efforts, 79% of food retailers report that they have or are working on in-store product transparency programs to back up their ethical food claims.

    Additionally, a GlobeScan survey found that 81% of U.S. shoppers would view a brand they already buy more favorably if it carried the fair trade logo. But for a retailer without the right foundation in place, determining that a product’s ingredients have been ethically sourced can be challenging and time-consuming, limiting the number of new products that can be brought to market.

    By working with all participants in the supply chain to aggregate information retailers will be able to quickly identify ingredients, supply chains, sources and verify that the products are Fair Trade Certified in order to share and celebrate them with consumers.

    In this webinar, Abby Ayers, Director of Retail Partnerships, Fair Trade USA and Paul Woodward, Senior Director, Solutions Management Group, Oracle Retail participants will learn two are working to make the process easier and more transparent for retailers.

    Ethical Sourcing for Private Brands with Fair Trade USA
    Tuesday, December 10, 2019
    01:00 PM Eastern Standard Time
    45 minutes

    The presentation will include:

    • Why the demand for fair trade food products is on the rise
    • Ways grocery retailers can leverage technology to identify ingredients and sources to verify products are Fair Trade Certified
    • How meeting market demand for ethically sourced food products can be a more simple and transparent process


    Abby Ayers, Director of Retail Partnerships, Fair Trade USA

    Abby Ayers joined Fair Trade USA in 2016 and serves as the Director of Retail Partnerships. In this capacity, she works with Fair Trade’s retail partners to create actionable plans to get credit for Fair Trade commitments and celebrate those with associates, investors, and customers. Abby supports retailers in developing private brand programs, creating sustainability goals and commitments, sourcing certified national brands and promoting these items to drive business results.

    She brings 10+ years of retail and brand development experience. Before coming to Fair Trade USA, she supported the launch of the Simple Truth Organic brand at Kroger where she built Fair Trade into the brand’s DNA, and ultimately where her passion for sustainable development and social responsibility was sparked.

    Abby was recently named one of Progressive Grocer’s inaugural GenNext Award winners, which recognizes emerging grocery leaders under the age of 40 for innovation through their work; leadership, including the capacity to inspire and lead others, and a commitment to learn from others; and an involvement and support of the industry and helping through charities or in the community.

    Paul Woodward, Senior Director, Solutions Management Group, Oracle Retail

    Paul pioneered and founded the first collaborative compliance lifecycle solution in the early 1990s which has gone onto to be the world’s leading application of its type. Over the past 20 years, Paul has worked and collaborated with many of the world’s leading grocery retailers, own brand manufacturers and service organizations to further develop standard solutions, practices and best of breed supply chain engagements.

    These solutions and practices are now widely used across Europe, North America and Australia for the end-to-end development, assessment and ongoing compliance management of over 750,000 products worth $60 billion per annum. Paul now leads Oracle’s global retail supply chain transparency, collaboration, product safety, and Blockchain initiatives.


    Previous articleAmazon Answers House Committee: Private Brand Takes Center Stage.
    Next articleTicket Sales Open For Velocity Conference 2020
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.