Mini Cheesecake Cones from Trade Joe’s

\"\"What do you get when you cross an ice cream cone with cheesecake? You get a Trader Joe’s Mini Cheesecake Cone! Yes, you read that right: Cheesecake. In. A. Cone. Though they may look like little ice cream cones, Trader Joe’s private brand Mini Cheesecake Cones are assuredly not ice cream. Made for the retailer in Italy, they are little, hand-held almond Florentine cones (picture sweet, praline-like Florentine cookies that have been rolled up into cones) filled with a thick, velvety-sweet cheesecake filling made from a heavenly blend of buffalo’s milk ricotta & quark cheese (a fresh & tangy cheese with a nifty name.)

Trader Joe’s is selling each 7.05-ounce box of four, 1.76-ounce Mini Cheesecake Cones for $3.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.