Tops Dishes Up Premium Holiday Flavors

    At a time of year when indulgence is the rule rather than the exception, Williamsville, N.Y. based grocer Tops has introduced several delicious seasonal premium private brand ice cream flavors perfect. Back by popular demand are two favorites – Peppermint Sleigh Ride and Snickerdoodle Cheesecake Swirl and new to the range Apple Crisp.

    Customers will delight in Peppermint Sleigh Ride. Crisp chocolate peppermint ice cream with white mint fudge swirls and peppermint bark pieces with no artificial colors, no artificial flavors, no high fructose corn syrup, no bleached flours, and no partially hydrogenated oils.

    The same is true for Snickerdoodle Cheesecake Swirl with creamy cheesecake flavored ice cream, cinnamon graham cracker swirls, and graham cracker crust pieces. It’s Gluten-free with no artificial flavors, no high fructose corn syrup, and no partially hydrogenated oils.

    Tops Apple Crisp Ice Cream is made with baked apple ice cream, diced apples, delicious oatmeal cinnamon crumble pieces and spiced biscuit swirls.

    “Crafted right here in Western New York, we’re proud to be able to offer our valued customers a quality product that that they can feel great about serving their families not only during the holiday season, but all year long,” said , director of dairy/frozen for Tops Friendly Markets.

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.