PLMA Chicago Show Opens

This year’s edition of the PLMA 2019 Private Label Trade Show began Monday morning with an opening breakfast keynoted by Former FDA Commissioner Scott Gottlieb. Gottlieb, who served as commissioner of the U.S. Food & Drug Administration from 2017-2019, delivered a thoughtful presentation to the enthusiastic private brand crowd.

The trade show floor then opened with the more than 5,000 visitors rushing to discover the new and exciting products that fill the 2500 booths. This year’s show hosts national pavilions from more than 25 countries, presenting exhibitors and products from Europe, South America, and Asia.

This year the show also features two dedicated areas.

  • CBD: More than a dozen CBD suppliers from across the U.S. and Canada in a dedicated section on the show floor. They include recognized industry leaders like Mile High Labs, Contract Pharmacal, Shikai, Blue Sky Hemp Ventures, Elixinol, and others.
  • Plant-Based Foods: The area features exhibitors of plant-based meat products, ranging from burgers, sausages, and sliders, to meatballs, meatloaf, breaded and non-breaded chicken-less tenders and more.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.